One Sound. One Tractor. A Thousand Stories.
Use the official Mahindra Oh Ho Ho Ho audio, create an Instagram Reel, and win from a prize pool of upto ₹2,10,000!
🏆 28 Winners • Participation Certificate signed by Sukhbir
Contest Lifecycle
How the Contest Works
Submit Your Entry
LiveSep 1 – Sep 20, 9 PM IST
Create your Reel, upload it on Instagram, and submit your entry with the form below.
Performance Tracking Cut-Off
Sep 21 – Sep 25, 9 PM IST
We track views, likes, shares & engagement on your Reel until the cut-off.
Winners Announced
Sep 30
Winners will be announced based on the criteria mentioned below.
Submissions close in
4 Simple Steps
How to Participate
Create Your Reel
Feature a Mahindra Tractor with your creative storytelling — farmer life, tractor pride, regional culture, transitions
Tag & Post
Tag @mahindratractorsofficial and use all 4 hashtags: #MahindraOHHoHoHo #OHHoHoHoChallenge #MahindraCreatorChallenge #DuniaVichIkkoLalkar
Win Big!
Win from a prize pool of upto ₹2,10,000! There will be 28 winners across multiple categories.
🎨 Creative Direction
The audio remains common; the storytelling remains creator-led.
🎓 Every participant gets a Participation Certificate signed by Sukhbir!
Mahindra will also re-share your story on their official page.
28 Winners
Prize Pool of upto ₹2,10,000
28 creators will be rewarded based on their content performance and creativity!
28
Total Winners
₹2,10,000
Total Prize Pool (upto)
All
Participants Get Certificate
* Prize money is subject to applicable tax deductions as per government regulations.
How We Judge
Judging Criteria
To ensure the challenge rewards both creativity and performance
TractorGyan & Mahindra's decision on the final winners will be considered final.
Stay Tuned
Winner Announcement
Guidelines
Contest Rules
⚡ Mandatory Requirements
- ✓Use the official Mahindra Oh Ho Ho Ho audio
- ✓Mahindra Tractor must be clearly visible/integrated
- ✓Tag @mahindratractorsofficial
- ✓Use all 4 hashtags: #MahindraOHHoHoHo #OHHoHoHoChallenge #MahindraCreatorChallenge #DuniaVichIkkoLalkar
- ✓Content must be original — AI-generated videos are not allowed
- ✓Reel should be publicly posted during the campaign period
All Rules
- 1
Participation is open to selected and eligible agriculture/tractor creators across India.
- 2
Each participating creator must publish at least one original Reel using the official Mahindra OH Ho Ho Ho audio.
- 3
Mahindra Tractor must be naturally integrated into the content.
- 4
The Reel must be published within the campaign period communicated to the creators.
- 5
Creator must tag the official Mahindra Tractor social handle and use the campaign hashtags #MahindraOHHoHoHo #OHHoHoHoChallenge #MahindraCreatorChallenge #DuniaVichIkkoLalkar.
- 6
Content must comply with Mahindra’s brand guidelines and applicable platform policies.
- 7
Content should not contain offensive, political, discriminatory or misleading material.
- 8
Entries involving copyrighted third-party material without permission will not be considered.
- 9
Winners will be selected based on the defined judging criteria.
- 10
Mahindra/TractorGyan reserves the right to disqualify content that does not meet the campaign requirements.
- 11
Performance will be evaluated based on data available at the defined evaluation cut-off date.
- 12
One individual can only win in one category.
- 13
Mahindra and TractorGyan’s decision on the final winners will be considered final.
- 14
The organiser reserves the right to change the rules of the contest at any time.
- 15
Performance of the video should be organic. Promoted content will lead to disqualification.
- 16
AI video will not be allowed.
- 17
Government taxes will be deducted as applicable in the final prize money.
Participate Now
Submit Your Reel
Submit your Instagram Reel link to enter the Mahindra Oh Ho Ho Ho Creator Challenge
1Verify Your Mobile
OTP will be sent to verify your number
2Submission Details🔒
Enter your details and share your content links
Got Questions?
Frequently Asked Questions
It’s a creator challenge powered by TractorGyan where eligible agriculture/tractor creators create Instagram Reels using the official Mahindra Oh Ho Ho Ho audio, featuring Mahindra Tractors. 28 winners will be selected based on creativity, brand integration, engagement, views, and farmer relevance with a total prize pool of upto ₹2,10,000.
This challenge is exclusively for Instagram Reels. You must create and publicly post a Reel using the official Mahindra Oh Ho Ho Ho audio.
Your Reel must: (1) Use the official Mahindra Oh Ho Ho Ho audio, (2) Clearly show/integrate a Mahindra Tractor, (3) Tag @mahindratractorsofficial, (4) Use all 4 hashtags: #MahindraOHHoHoHo #OHHoHoHoChallenge #MahindraCreatorChallenge #DuniaVichIkkoLalkar, (5) Be original content (AI videos not allowed), and (6) Be publicly posted during the campaign period.
You can submit your Reel from September 1 to September 20, 9 PM IST. Performance tracking cut-off is September 25, 9 PM IST. Winners will be announced on September 30.
Winners are selected based on 5 criteria: Creativity & Originality (30%), Mahindra Brand Integration (25%), Engagement Rate (20%), Views (15%), and Farmer/Tractor Relevance (10%). TractorGyan & Mahindra’s decision on the final winners is considered final.
There will be 28 winners with a total prize pool of upto ₹2,10,000.
No. AI-generated videos are strictly not allowed. All content must be original and created/shot by the submitter.
Yes! Every participant gets a Participation Certificate signed by Sukhbir. Mahindra will also re-share your story on their official page.
Yes! You can submit multiple Reels for this challenge. Each Reel will be evaluated independently. After submitting one Reel, you’ll see a “Submit Another Reel” button to add more entries.
No. Performance of the video should be organic. Promoted or boosted content will lead to disqualification.
No. One individual can only win in one category.
Yes, government taxes will be deducted as applicable in the final prize money.
Winners will be announced on September 30 in the Winner Announcement section on this page.