Record Tractor Sales in August 2020; Sales jumped up by 27.79% yoy

Record Tractor Sales in August 2020; Sales jumped up by 27.79% yoy

10 Sep, 2020

Now that when the things are getting back on track after Covid-19 pandemic tractor industry has shown a faster recovery as compared to other industries as it has witnessed a growth incredible growth in the month of August 2020 as compared to that of August 2019. 

Most of the tractor companies have witnessed a growth in their sales during this period but still, there are a lot of companies that have witnessed a downfall in their market shares while witnessing an increase in their sales during this period.

Let’s look at the data given by the Federation of Automobile Dealers Associations (FADA) to know about the latest market shares of various tractor manufacturing companies and its aspects.

The Big Shots

Mahindra and Mahindra Limited has topped the market shares list in the month of August 2020 with a total market share of 24.22% recording a sale of 16,328 units that were only 12,462 units with a market share of 23.63% during the same duration in the fiscal year 2020.

Mahindra and Mahindra is followed by its another division that is Swaraj division in this list recording sales of 10,536 with a market share of 15.63% that is 0.95% higher than the market share during august 2019.

While International Tractors Limited has beaten TAFE Limited this month and shown a positive growth in sales jumping to 8577 units that were only 6,384 in last financial year. It grabbed the third position on the list with a market share of 12.72% while TAFE Limited showed a downfall with a decline in market share from 12.29% last year to 11.39% this year but it still managed to increase its sales from 6483 to 7675 units this year and remain at the fourth position. 

Following Tafe Limited, Escorts Limited and Eicher Tractors has also shown a decline in its market share while witnessing growth in sales. 

Market share of Escorts Limited declined to 10.30% from 10.53% while that of Eicher Tractors reached 6.62% from 7.54% this year. But they still noted growth in sales as Escorts Limited sold out a total of 6,943 units while Eicher Tractors sold out a total of 4,464 units.

Brands like John Deere, Eicher, and CNH international have shown a downfall in the market share in August 2020 as compared to 2019. Only Kubota Tractors has shown a significant rise in market share which is 1.91%.

However, all 4 brands have shown a rise in units sold when compared to their last year's performance.

Kubota Tractors has not been a very big player in Indian tractor markets but with its recent rise in sales and shares, it has proven its potential.

Let's take a look at smaller brands

V.S.T. Tillers has shown a very slight increment of 0.1% in market share with a fair rise in units sold as well. Amongst smaller brands, only Force Motors has taken a big leap in the market share going from 0.39% in August 2019 to 0.49% in August 2020. Force Motors also sold 121 more units than last year.

Other smaller brands like Captain Tractors and Indo farm equipment have taken a dip in market share. Captain Tractors though sold 141 more units as compared to last year but its market share went down from 1.25% to 1.19%.

Going forward

Even though FY21 was hard struck by the pandemic of COVID-19 agricultural sector as shown positive growth and so has the tractor market of India with 67,406 units sold this year. With government policies specifically focusing on the agriculture sector, tractors' market is expected to show a rise in the coming months.

Disclaimer:

1. The above numbers do not have figures from AP, AN, MP, LD & TS as all these States/UT's are not yet on Vahan 4.
2. Vehicle Registration Data has been collated as on 07.09.20 and in collaboration with Ministry of Road Transport & Highways, Government of India and has been gathered from 1242 out of 1450 RTO's.

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