25 Years of Agricultural Innovation: CNH Celebrates New Holland's Milestone Journey in India

17 Jan, 2024

CNH celebrates 25 years of New Holland in India

Initiating India operations in 1998, the brand has pioneered and introduced technological advancements for the Country's farming sector.

New Delhi, January 17, 2024

CNH, a global leader in agricultural and construction solutions, proudly celebrates the 25th anniversary of its brand, New Holland in India. Since its inception, the brand has been at the forefront of introducing cutting-edge technological advancements to the country's agricultural sector. It has pioneered the baling technique for crop residue and is a market leader in the segment.

As part of the celebrations, the company showcased its wide range of farm equipment at its Greater Noida manufacturing plant, including tractors, combine harvesters and balers. CNH also presented its local R&D capability by demonstrating precision technology, including telematics and software apps, developed and integrated across product segments by the India Technology Center.

Narinder Mittal, Country Manager & Managing Director of CNH India & SAARC said "As we commemorate 25 years of New Holland's journey in India, we take pride in our commitment to delivering not only cutting-edge technology and superior products, but also in our unwavering dedication to supporting hardworking farmers - the backbone of our nation. We look forward to the next chapter with a renewed promise to bring forth innovation, quality, and service that not only empower our farmers but also contribute to the growth of the Indian economy and communities."

The Greater Noida manufacturing facility is one of the most advanced tractor manufacturing facilities in India, with an annual production capacity of over 60,000 machines. The plant operates according to the company's CNH Business System which drives greater accountability, agility, efficiency and safety, and is aligned with the country's Make-in-India and Aatmanirbhar Bharat initiatives, delivering over two decades of continuous production for both domestic and export markets. Recently, it achieved the impressive production milestone of over 6.7 Lakh tractors.

CNH India remains committed to sustainability and environmental stewardship. With a firm focus on reducing its carbon footprint, the plant has made significant strides, reducing approximately 26,000 tons of CO2 emissions over the past decade. Embracing renewable energy sources, solar panels installed at the Greater Noida plant provide some 25% of the facilities' energy requirements. Furthermore, the facility has adopted the Miyawaki Project Methodology, planting over 10,000 trees of 30 different species covering 3,000 square meters.

CNH India serves the country through its Case IH, New Holland and CASE Construction Equipment brands, delivering on the promise to provide world class products of engineering excellence. The company has a robust network of 470+ dealers and over 1,000 touchpoints in India, demonstrating its strong and trusted presence.

CNH Industrial (NYSE: CNHI) is a world-class equipment and services company. Driven by its purpose of Breaking New Ground, which centers on Innovation, Sustainability and Productivity, the Company provides the strategic direction, R&D capabilities, and investments that enable the success of its global and regional Brands. Globally, Case IH and New Holland supply 360° agriculture applications from machines to implements and the digital technologies that enhance them; and CASE and New Holland Construction Equipment deliver a full lineup of construction products that make the industry more productive. The Company's regionally focused Brands include: STEYR, for agricultural tractors; Raven, a leader in digital agriculture, precision technology and the development of autonomous systems; Hemisphere, a leading designer and manufacturer of high-precision satellite-based positioning, and heading technologies; Flexi-Coil, specializing in tillage and seeding systems; Miller, manufacturing application equipment; Kongskilde, providing tillage, seeding and hay & forage implements; and Eurocomach, producing a wide range of mini and midi excavators for the construction sector, including electric solutions.

Across a history spanning over two centuries, CNH has always been a pioneer in its sectors and continues to passionately innovate and drive customer efficiency and success. As a truly global company, CNH's 40,000+ employees form part of a diverse and inclusive workplace, focused on empowering customers to grow, and build, a better world.

Tractorgyan At New Holland Greater Noida Plant

It marked a significant moment in CNH's history, showcasing the achievements and future aspirations of New Holland. TractorGyan couldn’t miss this opportunity as its vision is to empower farmers with updated and relevant farming industry news. This is why our CEO, Mr. Shivankur Gupta, actively participated in this celebration, observing New Holland's illustrious journey and gaining insights into their upcoming projects.

According to Mr Gupta, “New Holland played a pivotal role in the upliftment and upgradation of the Indian tractor industry. Its tractor range is impressive and I am confident that its future projects will give new heights to this leading tractor manufacturer”.