About New Holland Tractor
New Holland is an agricultural brand that manufactures agriculture machines and equipment. In India, the company is better known as New Holland India Pvt. Ltd. It was formerly known to be New Holland Fiat Pvt. Lmt. The products manufactured by New Holland include tractors, self-propelled sprayers, combine harvesters, balers, forage harvesters, seeding equipment, haying tools, etc. In India, the New Holland agriculture mainly produces agricultural tractors, Hay and Forage, Combine Harvesters, and Sugarcane Harvesters.
In 1999, New Holland and Case Corporation merged and gave birth to Case New Holland, CNH. Therefore, CNH is a parent of New Holland.
It started its never-ending journey from New Holland, and today it is present in 170 countries across the globe with its headquarters at New Holland, Pennsylvania. Its administrative headquarters is in Turin, Italy. The headquarters of New Holland India is in New Delhi.
New Holland tractor company has a vision of sustainability. Therefore, It has worked a lot on Energy Independent Farm. This type of farm uses biomass like animal waste and agriculture waste to generate biomethane and electrical energy. This commendable vision of the company not only braced it but has also led to the development of methane power tractors. The vision also includes minimum use of chemical fertilizers, pesticides, chemicals, and water and hence saving the environment to a great extent. Balanced agriculture ecosystem is essential, and must be given a predominant place.
New Holland agriculture India's Greater Noida plant is one of the most advanced tractor plants in the country with an average production of 60000 tractors. The plant has all the required facilities and has won many national and international awards for quality and manufacturing excellence. It has been awarded various ISO certifications. The tractors which are manufactured here are exported to around 70 countries in South East Asia, Africa, Middle East, Australia, and North America. Besides, New Holland India exports sub-assemblies of tractors and other machines to production units across the world.
New Holland has around 10,800 New Holland tractor dealers and 100 importers all over the world. Till now, it has managed to establish 22 manufacturing plants. After the establishment of its plant in India that is around 1998, the company has tasted extraordinary success with more than 3,00,000 tractors sold in numerous applications throughout the world.
The New Holland tractor price navigates in the range 5 lakhs to 15 lakhs in India. In the financial year, 2019-2020 New Holland was able to sell 26,745 New Holland tractors. Whereas in the fiscal year 2018-2019, the company sold 31,256 units of New Holland tractors. As a result, the company witnessed an annual growth rate of -14.4% in India.
The Indian tractor industry achieved the double-digit growth rate in the last financial year at the same time; it has witnessed the lowest growth rate over the previous three years. In the fiscal year 2018-2019, the tractor sales rate hiked by 10.24% as compared to the financial year 2017-2018, which has a 20.52% sales rate. Therefore, the tractor sales rate declined to almost half. The decreased sales rate became a reason for the decline of the New Holland tractor growth rate. However, New Holland managed to increase its market share by about 20℅ in the same financial year.
The New Holland India managed to provide 1000 direct and indirect platforms for customer assistance. The network includes main dealers, dealer branches, satellite dealers, and authorized service centers. The main motive and function of every element of this network are to help the customer in every possible way to gain customer satisfaction. The intention is to expand the service network and provide support for sales and service. For direct access, it has more than 1500 outlets across the country. Moreover, it also facilitates various online forums for the same. The customer's nearby New Holland dealer can be promptly located to ease the customer approach to the concerned dealer.
The New Holland dealers from all over India are connected to the sales and service team present at the Greater Noida plant. New Holland has a well-developed system at every dealership, which inputs the queries and complaints of customers. The data is directly sent to the main office at Greater Noida. The information is then transferred to the concerned person who can keep track of the progress.
New Holland tractors are currently available in the 30 HP to 90 HP range with affordable prices to farmers. The tractors are advanced in technology. The New Holland designs tractor that increases crop productivity and profitability. It is the first tractor company in India that avails the most adequate and advanced range of mechanization solutions to Indian farmers. The New Holland tractors are manufactured in a manner that provides excellent comfort, durability, and profit to farmers. New Holland agriculture India assures that a customer's investment in purchasing their tractor should result in their profitable growth. Therefore, its manner of production and design majorly concentrates on these aspects.
New Holland tractors of different models have fuel tank capacity in the range 42 liters to 90 liters; this huge fuel capacity eradicates random refueling. It also provides a comfortable sitting facility for farmers. It has various technical giants for the cooling purpose that help in evacuation of heat produced due to continuous tractor operation. It has brought several appreciated break-throughs in its technology to provide extra benefits to farmers over a period. The Sky Watch technology, SCR ECOBlue, etc. transformed tractors to the next level. This kind of modernization is very important in today's era, but everything should be in a sustainable manner, and this is the vision of the company.
Some of its models have a triple cascade cleaning system which improves cleaning methodology that, in return, saves farmer's time and makes the task easier. They have a robust outer part which makes them suitable to operate in any kind of adverse topography. The tractors are provided with an oil-immersed and trailer braking system that gives high grip and low slippage. Its hydraulic lifting capacity is also pretty good. For safety purposes, tractors are provided with a good locking system. It is a good option if both features and fuel efficiency are essential to a farmer. It also has a sufficient number of forward and reverses gears in its different models according to their requirements.
It provides tractors in a wide range of cc capacity and number of cylinders. The tractors have air cleaner for proper maintenance of the engine against dirt and more viscous oil. It also has rear and front tires in different dimensions to make it suitable to operate efficiently and smoothly in a particular field area. All these features like cc capacity, mileage, number of cylinders, braking system, reverse and forward gears, HP, etc. vary model by model. This kind of variation is essential as the demand of farmers varies according to the field and the work he supposes to do. Therefore, variety in a product helps him to opt better. This particular context tells about the advancements of the company to the customer.