Safarnama: Eicher tractor’s remarkable journey to 10,00,000 tractors

04 Feb, 2025

Eicher Tractors recently revealed that its Mandideep Plant had produced the one-millionth tractor. Eicher's great engineering, durability, and focus on farmers helped it achieve this milestone and make it one of India's most trusted tractor names. 

An Inheritance of Innovation and Dependability

Eicher Tractors is a brand name owned by TMTL (TAFE Motors and Tractors Limited), a subsidiary of Tractors and Farm Equipment Limited. TMTL was established as a result of the acquisition of the Tractors, Engines, and Gears divisions of Eicher Motors Limited in 2005. TMTL's Tractors Division at Mandideep (Bhopal) manufactures the Eicher tractors. 

Eicher Tractors has created strong, fuel-efficient tractors to meet Indian farmers' changing needs, earning a reputation for trust, performance, and quality. Its outstanding R&D team and strong dealer network justify its market supremacy. 

Visionary Leadership Driving Eicher's Success

Eicher's clear plan and strong leadership are key to its impressive growth. The key people helping the company grow are:

Mrs. Mallika Srinivasan, Chairman and Managing Director of TAFE

Mrs. Mallika Srinivasan (Tractor Queen of India) is known for her smart leadership and extensive knowledge of agriculture. With her 35 years of experience, she has helped TAFE become a major player in the agriculture value chain. 

Mr T R Kesavan, Group President - Corporate Relations & Alliances, TAFE

Mr T R Kesavan is a highly experienced professional in the field of tractors and agricultural equipment with over 30 years of expertise at TAFE. He is the face of the company's external relations with various stakeholders.

Mr Sandeep Sinha - Chief Executive Officer, TAFE

Sandeep Sinha joined TAFE in 2019 with a successful track record of 20+ years in the global and domestic industry. Mr Sinha’s experience, along with TAFE's core values, will bring strong and insightful leadership to their team. 

Mr Bhartendu Kapoor, President - Sales & Marketing TAFE 

Being the leader of Sales & Marketing, Mr Kapoor drives sales growth and increases market presence with creative ideas, customer involvement, and strong leadership in the agricultural sector. 

Mr Ashish Gupta, Sr. Vice President TAFE

Previously worked as the Executive Vice President at Eicher Tractors and was then promoted to TAFE; Mr Gupta’s strong managerial and business skills helped the company in business planning, operations management, and improving overall sales. 

Innovation and Development Towards Tomorrow

Eicher looks forward to fresh ideas. The latest Eicher Prima G3 model combines great ergonomics, fuel economy, and technology. The company is also researching sustainable agriculture solutions so that farmers may increase productivity while lowering costs. In this line, the company recently showcased its first bio-diesel and CNG models, which offer a sustainable solution for farmers. 

The Next Generation at Work

Set to preserve her family's heritage, Dr. Lakshmi Venu, Director of TAFE, is the next-generation leader. She hopes to stimulate tractor sector development by arming rural farmers with reasonably priced machines and improving after-sales services. The New Indian Express recently conferred her with the Devi Award to recognize her exemplary leadership and unwavering commitment to the Customer-First philosophy in business.

Key Features That Set Eicher Tractors Apart

Eicher's success is in providing tractors with modern farmer-friendly technologies. The key traits of Eicher tractors are:

• Low fuel consumption and high power output to reduce running costs.
• Designed for Indian environments with excellent design and endurance.
• Their great lifting capacity makes them ideal for farming and industrial work. 
• Power steering and a smooth gearbox improve comfort and handling.

A Milestone Worth Celebrating

Manufacturing 1 million tractors at a single plant in Mandideep has proven Eicher's perseverance and rich legacy. Reliable tractors, happy customers, and global reach set out Eicher Tractors from others.