The tractor industry this year( i.e. the fiscal year 2023) has shown high growth in their sales and for Mahindra tractors, the year has been a blessing as they have registered the highest ever annual sales of tractors by selling 407545 as well as they have also achieved a new milestone in their farm machinery division. Mahindra has been successful in selling 27000+ rotavators in the fiscal year 2022-23, which is the highest-ever annual sales rate of rotavators in India.
Commenting on the same In a LinkedIn post Mahindra FES head of sales Mr. Don Lewis wrote 'A moment of great pride, in the collective efforts and results of the Mahindra Farm Division & Farm Machinery team. Together we are making a difference in Indian Agriculture!'
Mahindra is expanding its farm machinery sector rapidly in the country. This also indicates the popularity of Mahindra implements/machinery among the farmers in the country. They have garnered the trust and confidence of farmers in the agricultural sector with their technologically advanced tractors and farm implements.
Mahindra farm implements like rotavators, plough, backhoe loaders, and combine harvesters so far have helped farmers in dealing with labor shortages, increasing their efficiency, reducing their cost of farm operations by 50% as well as helping them achieve high productivity in a short span.
There are various factors behind the popularity of Mahindra farm equipment among farmers in India. They have built progressive farm machinery by collaborating with many international brands in different countries like Europe, Turkey, and Mitsubishi (japan) to deliver advanced agricultural technology implements to Indian farmers at affordable prices. They have also been successful in developing advanced farm machinery for potato planting, baling, spraying, paddy transplanting, etc.
Moreover, they provide a wide range of tractor implements and self-propelled farm machinery for land preparation to post-harvesting purposes that have also helped farmers achieve their desired results in less time. In addition, they also provide spares and on-time after-sales service to their customers, which adds value to the customers. Furthermore, Mahindra Tractor has also collaborated with various known finance companies to provide up to 80% standalone financing of tractor implements/ farm machinery and self-propelled farm machinery to the buyers.
Hence, the above factors and services provided by Mahindra tractors make the brand more popular and reliable for farmers. Mahindra so far has stood up to the expectations of farmers and thus has proved to be a trustworthy and no. 1 tractor brand in India.
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