Ujjwal Mukherjee Appointed as Marketing Head at Mahindra Tractors

07 Dec, 2024

Mr. Ujjwal Mukherjee has recently taken over the position of Marketing Head at Mahindra Tractors. Mr. Mukherjee is recognized for his innovation and leadership in the industry. Throughout his extensive and prosperous career, Mr. Ujjwal has consistently demonstrated his ability to link commercial objectives with customer-centric methods.

Driving Excellence in Marketing at Mahindra Tractors

Mr. Ujjwal became the Marketing Head at Mahindra Tractors in December 2024. He is based in Mumbai. His job is to make the brand more recognizable in the market through his expert marketing strategies.

Previously serving as the Head of Marketing Services for Mahindra Farm Division, he managed essential domains, including ATL communication, digital marketing, CRM, and call centers. Due to his unique advertising and data-driven strategies, brand awareness and customer engagement significantly increased throughout his 1.5-year tenure.

Strategic Leadership Journey

From 2019 to 2023, Mr. Ujjwal served as the Deputy General Manager, Group Strategy at Mahindra, thereby acquiring extensive knowledge in strategic matters. While participating in the prestigious Mahindra Accelerated Leadership Track (MALT), he oversaw revolutionary programs such as electric vehicles. He handled portfolio planning, capital allocation, and search for new business prospects. 

The Road Ahead

The path taken by Mr. Ujjwal Mukherjee reveals his great commitment to fresh concepts and strategic preparation. His ideas will shape the future marketing of mahindra tractors, thereby enhancing Mahindra's position as a market leader.

Tractor Gyan looks forward to seeing Mr. Ujjwal's inspirational journey and is eager to see how Mahindra Tractors showcases further significant corporate transformation under his leadership.