Fada Research shows Retail tractor sales declined by over 55 percent MoM in April 2021

12 May, 2021

It has almost been a week since April and here we are with the latest sales figure of April. This month we can see that the overall tractor sales due to the second wave of the pandemic have declined greatly as compared to the overall sales during March. As in the month of March, the sales were 69,082 units while in the month of April the sales declined enormously by 55.42% reaching a number of 38,285 units.

Despite this lockdown and pandemic, some companies have shown an incline in their market shares while trying their best to save their sales from decline while the others even failed to keep their market shares steady during this period.

Hoping that the tractor industry will be back on track soon as our country recovers from this pandemic, let’s look in detail at the sales figure of various tractor brands by interpreting the data provided by the FADA research.

First of all, let’s take a look at how the renowned brands of this industry have performed-

Mahindra

The No.1 brand of India Mahindra has continued its legacy by again topping the charts with total sales of 8,067 units grabbing market shares of 21.07% in April 2021. Even though Mahindra might have topped the list during this month but it has failed to maintain or increase both its sales and market shares during this month. As in the month of March 2021, it experienced total sales of 14,959 units while grabbing 21.65% of market shares.

Swaraj

As always the second place in the chart has been again grabbed by another division of Mahindra that is Swaraj. Just like Mahindra, Swaraj too failed this time to save its sales and market shares from declining as it experienced total sales of 6,222 units of tractors while procuring 16.25% of market shares in April 2021 which were 11,614 units and 16.81% in March 2021.

Sonalika

Sonalika this month too has successfully retained its third position in the list but still, it hasn’t been lucky enough to experience a growth in its sales and market share. This month Sonalika sold out a total of 4,718 tractors and grabbed 12.32% of market shares that are comparatively low as compared to that in March 2021. As in during the month of March they sold out a total of 8,681 tractors while grabbing 12.57% of market shares.

Escorts

Fourth place in the list this month has been grabbed by Escorts with total sales of 4,542 tractors while acquiring 11.86% of market shares. Just like other brands Escorts too wasn’t able to save its sales and market shares from declining as the market shares of Escorts declined by 0.32% during this month as compared to that in March 2021.

TAFE

Despite this pandemic, TAFE has this month not only successfully managed to retain its place in the list but has also managed to show an incline in their market shares in April 2021 reaching 11.77% from 10.23%. But it has still shown a decline in market sales reaching 4,506 units in April 2021 that were 7,608 in March 2021.

John Deere

Just like last month, the sixth position in the list is grabbed by the international brand John Deere. In April 2021 John Deere too went through a decline in both overall sales and market shares as in March 2021 it experienced total sales of 6,121 units with 8.86% market shares that ended up only at 3,223 units of tractors in April 2021while market shares remained at 8.42%.

Eicher

Eicher too wasn’t able to save its sales as its sales went down to 2,231 units of tractors in April 2021 which were 4,383 in March 2021. The same goes with market shares too as its markets shares went down to 5.83% from 6.34% in the month of April 2021.

New Holland

New Holland on the other hand has shown good growth in its market shares as compared to other brands. As it was successful enough to increase its market shares up to 4.76% in April 2021 which were only 3.82% in March 2021. But still, like other brands, it too has shown a decline in sales dropping to 1,823 units in April 2021 from 2,637 in March 2021.

Kubota

This japan-based tractor company Kubota, too wasn’t able to save its sales and market shares graph from going downhill as its sales dropped to 619 units while its market shares went down to 1.62% in April 2021 from 1,269 units and 1.84%  in March 2021.

Now that we know how the bigger brands of this industry have performed.

Let’s take a look at how the smaller brands of this industry performed in April 2021-

VST just like most of the bigger brands wasn’t able to maintain its graph from falling as its sales went down from 486 units in March 2021 to 249 units in April 2021 while its market shares fell from 0.70% to 0.65% during this duration.

While on the other hand brands like Force, Indo Farm, and Captain unlike VST showed good growth in their market shares as Force market shares went up by 0.09% reaching 0.64% while that of Indofarm and Captain went up by 0.04% and 0.28% reaching 0.49% and 0.42% respectively during April 2021.

Among all the other brands' Captain is the one that stood out the most during April 2021 as not only it was able to increase its market shares but was also successful enough to increase its sales from 96 units in March 2021 to 161 units in April 2021.

This growth in market shares of smaller brands like Force, Indofarm, and Captain despite this pandemic shows us all the new possibilities that these brands hold in the Indian tractor industry.

As you can see above graphs of most of the companies went downhill during April 2021 as Covid 19 hindered their growth but still there were a few companies especially the smaller ones that experienced a growth in their market shares by not letting this pandemic have a bad effect on them making them a good example for others.

We now just hope that our country recovers from this pandemic as soon as possible so that we can see tractors as well as other industries in a new light with new hopes and move a step ahead in the mechanization of Agriculture.   

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