Swaraj Tractors forays into high power segment; rolls out new products

Tractors based on this platform will be introduced over a period of time, beginning with the launch of the Swaraj 963FE. The Swaraj 963FE will be available across Swaraj’s wide network of 875 dealers, at a starting price of Rs 7.40 lakh ex showroom.

Swaraj Tractors, a part of the $ 19 billion Mahindra Group, today launched a high power category of tractors ranging from 60 HP to 75 HP. The Swaraj 963 FE will be available in Punjab, AP, Telangana, Tamil Nadu, and Chhattisgarh to begin with and will be rolled out pan India by the end of 2018 in a phased manner.

“Swaraj, as a brand stands for world-class quality and product excellence. Today’s launch will further strengthen the brand and help build a much stronger portfolio of tractors that will cater to a wide range of farming applications and geographical markets.” Dr. Pawan Goenka, managing director, Mahindra & Mahindra said at the launch.

Tractors based on this platform will be introduced over a period of time, beginning with the launch of the Swaraj 963FE. The Swaraj 963FE will be available across Swaraj’s wide network of 875 dealers, at a starting price of Rs 7.40 lakh ex-showroom.

The tractor has been designed indigenously by Swaraj’s in-house R&D team and is suited for a wide range of applications starting from land preparation to post-harvest operations. It is compatible with rotary tillers, MB plow, TMCH, Potato Planter, Dozers, Balers, Banana Mulchers, etc. The Swaraj 963 FE will be available in both 2 wheels and 4 wheel drive options, catering to the diverse requirements of its wide farmer base.

Rajesh Jejurikar, President Farm Equipment Sector, Mahindra & Mahindra said that most of the engineers working at Swaraj come from a farming background. The Swaraj 963FE is a testimony to the belief that Swaraj tractors are made by farmers, for farmers. It is based on the unique farming insight that our employees bring with them, he added.

“The tractor has been designed especially for farmers who have specialized needs and large farms. With its new styling, 12+2 speeds, 2200 Kg lift and many new features, it is a class-defining product,” Viren Popli, Chief Operating Officer, Swaraj Division, a division of Mahindra & Mahindra Ltd. Said.
Source: Economic Times