Mitsubishi Mahindra Agricultural Machinery, Kubota join hands to offer products in Japan

Home| All Blogs| Mitsubishi Mahindra Agricultural Machinery, Kubota join hands to offer products in Japan

Mitsubishi Mahindra Agricultural Machinery, Kubota join hands to offer products in Japan

    Mitsubishi Mahindra Agricultural Machinery, Kubota join hands to offer products in Japan

Mitsubishi Mahindra Agricultural Machinery, Kubota join hands to offer products in Japan

01 Apr, 2021

Mahindra & Mahindra on Wednesday said its Japanese arm, Mitsubishi Mahindra Agricultural Machinery (MAM), and Kubota, have entered a collaboration to offer products, services, and solutions to meet customer needs through mutual utilization of resources in Japan.


Under the collaboration, the two firms will expand the existing scope of mutual original equipment manufacturing (OEM) supply, placing focus on tractors, rice transplanted, and combine harvesters, including implements and associated equipment, Mahindra & Mahindra (M&M) said in a regulatory filing.


The two partners are also discussing the supply of agricultural machines that can accommodate Kubota's farming support system, KSAS, and utilization of the system at MAM.


Besides, there will be a future discussion for collaboration in product development.


M&M Executive Director and Chairman MAM, Rajesh Jejurikar, said the business collaboration for the Japanese market will include a broad range of collaborative efforts including but not limited to expanding the mutual OEM supply arrangements, joint utilization of IoT and other tech solutions, and exploring opportunities for collaborating in product development for Japan.


Explaining the rationale behind the collaboration, Kubota and Mitsubishi Mahindra Agricultural Machinery said the Japanese farming population is aging and shrinking and it is shifting to large-sized farming organizations and small-sized part-time farmers.


"This trend is inspiring increasing customer needs for labor-saving, operations and cost-efficiency in farm machine and sophisticated technologies such as autonomous and IoT solution. Kubota and MAM have implemented their own approaches to handle customer issues," the two companies said in a joint statement.


Kubota is finding solutions in their large selections of products from small to large size and in promotion of smart agriculture that utilizes self-driving agricultural machines and the farming support system KSAS.


On the other hand, Mitsubishi Mahindra Agricultural Machinery offers a lineup of products equipped with Mitsubishi''s proprietary technologies and pursuit of craftsmanship spirit or “monozukuri spirit” (craftsmanship spirit) under the brand message “Long Life”, it added.


However, it is critically important to secure resources in each company to sustainably respond to the diversified demands of Japanese customers while expansion of the Japanese agricultural market is not expected.


"Kubota and MAM are announcing that they have agreed to start a discussion to endeavor to offer products, services, and solutions that meet the customer needs through mutually utilizing resources to contribute to continuous and stable food production in Japan," the statement added.

Read More

 Mahindra sales down April 2020       

महिंद्रा ट्रैक्टर प्राइस लिस्ट, फीचर व अन्य विशिष्टताएं 2021                                                             

  Read More  

 Mahindra sales down April 2020       

ESCORTS SOLD 1,06,741 TRACTORS IN FY21, UP BY 24.1 PERCENT YOY                

Read More  

Mahindra sales down April 2020       

एस्कॉर्ट्स (ESCORTS) के ट्रैक्टर होंगे महंगे,अन्य ट्रैक्टर कंपनियां भी बढ़ाएगी कीमत?                          

Read More


Read More

Top searching blogs about Tractors and Agriculture

Top 10 Tractor brands in india To 10 Agro Based Indutries in India
Rabi Crops and Zaid Crops seasons in India Commercial Farming
DBT agriculture Traditional and Modern Farming
Top 9 mileage tractor in India Top 5 tractor tyres brands
Top 11 agriculture states in India top 13 powerful tractors in india
Tractor Subsidy in India Top 10 tractors under 5 Lakhs
Top 12 agriculture tools in India 40 Hp-50 Hp Tractors in India

Write Comment About Blog.

Enter your review about the blog through the form below.

Customer Reviews

Record Not Found

Popular Posts

पॉवर ट्रैक यूरो 50 पावरहाउस : 2000 कि.ग्रा वजन उठाने की क्षमता वाला दमदार ट्रैक्टर

पॉवरट्रैक भारत में भरोसेमंद ब्रांडों में से एक है। पॉवरट्रैक एस्कॉर्ट समूह का ट्रैक्टर हैं। पॉव...

DBT Agriculture Registration, Schemes and Benefits in 2023

It’s time for farmers to avail benefits from the DBT agriculture scheme. Let's uncover its...

Retail Tractor sales increase by 13.96% YoY in February 2023, shows FADA Research

FADA  has released its Monthly tractor sales report, which shows growth in the sales of tractor...

tractorgyan offeringsTractorGyan Offerings

POPULAR SECOND HAND TRACTORSPopular Second hand Tractors