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John Deere’s Unique way of creating Breast Cancer awareness

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John Deere turns pink this October.

In a unique initiative, to create awareness about Breast Cancer, John Deere replaced its traditional green color on a 5E Tractor to pink at the production line in the Montenegro factory in Brazil, to draw attention to the October Pink.

In partnership with SESI-SP, John Deere will take a Women's Health Mobile Unit to various cities in Brazil between October and December. The mobile unit is equipped with digital mammography for the examination of suspicious breast lesions and has an environment prepared to offer privacy, tranquility, and comfort to the patient. In addition, the unit tells a doctor to perform the Pap smear, aimed at preventing cervical cancer.


Breast Cancer in India
Breast Cancer is the most common cancer in women in India. An estimated 70,218 women died of breast cancer in India, for the year 2012, the highest in the world for that year. It is impacting 21 lakh, women, globally per annum and 1,62,468 new cases are being added in India every year. Breast cancer claims about 87,090 lives in India every year.

How to Prevent
In Breast Cancer early detection is critical for the survival of the patient, all women must undergo self-examination at least once a month and clinical examination such as mammography once a year after a woman crosses 40 years of age.

About John Deere
Deere & Company, founded in 1837, is among the world's leading manufacturers of agricultural equipment. It’s India operations started in the year 1998, with the manufacturing of tractors for sales in India and exports. John Deere markets agricultural equipment and services through a network of 19 area offices, 6 regional offices and close to 900 dealers touch points in India.

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