Mahindra Tractors, a flagship unit of the Mahindra Group and recognized as the world's largest tractor manufacturer in terms of volume, has achieved various milestones this year till 22 August 2024. 

40 Lakh Mahindra Tractors Sales in 60 Years

Six Decades? Yes, you heard it right. Many of us are not even born, when this brand manufactured its first tractor in 1963. Think!! how far the brand has come. From Manufacturing the “Mahindra & Mohammad” tractor for our hardworking fathers/grandfathers to manufacturing Novo, Yuvo, and Oja series for comfort and design-conscious genZ; it is Such an incredible legacy this brand has built.

Someone rightly said “सम्मान माँगा नहीं जाता, कमाया जाता है”. And Mahindra tractors not only truly earned this “सम्मान” by celebrating 40 lakh tractors & 60-year-long legacy (perhaps the highest in the entire world). While other brands are still nowhere near this number. Mahindra Tractors is truly setting a benchmark that other national and international manufacturers are still striving to reach.

10 Years of Mahindra Novo Tractors

In 2012, our missile man Dr. Abdul Kalam inaugurated the R&D facility Mahindra Research Valley (MRV) in Chennai. During his speech, he expressed confidence that- MRV will not only help the Mahindra tractors to generate innovative world-class products but also transform India into a global player. And in 2014 this facility gave birth to the Arjun Novo tractor. Since then, this novo series has evolved from 49.9 HP tractors to powerful 75 HP tractors.

Now fast forward to 2024, Mahindra Novo Tractors proudly marked a significant milestone as it completed 10 years of trust among the farming community. Now Mahindra Novo has become a trusted name in the industry, renowned for its commitment to quality, performance, and customer satisfaction. Over the past decade, Mahindra Novo has revolutionized the farming landscape with its advanced tractor models, that enhance productivity and efficiency on the farm. So, this milestone is a true tribute to Dr. Kalam’s vision.

1 Lakh Tractors of Yuvo Tech+ Within 3 Years of Launch

In April 2016; Mahindra launched a technologically advanced tractor range and named it Mahindra Yuvo. Most probably the name seems to be synonymous with the Hindi word युवा. (which means youth). Aiming to cater to the youth of the nation, who are the potential decision-makers in the tractor buying in any Indian family.

In 2021 this tractor is empowered with more rich features like increased HP, torque, and lifting capacity which is complimented by 6 year warranty. And Mahindra named it Mahindra Yuvo Tech+.

Mahindra Yuvo tech+ alone contributed over 1Lac+ sales nos since 2021. And if we consider Yuvo as well, the numbers are quite high and impressive. This rapid success underlines the exceptional technological advancement and reliability that Yuvo Tech+ offers to farmers.

One year of the Historic Mahindra OJA Series Launch in Cape Town

After the days-long preparation in the beautiful valley of Cape Town; the Mahindra named this event as a future scape. The global launch was held in the Western Cape in South Africa on 15 August, a date that also celebrates India's independence. For this event, Mahindra gathered hundreds of individuals from the foreign land to witness this historic launch. Probably the first-ever global launch by any Indian tractor manufacturer.

Derived from the Sanskrit word “Ojas (The powerhouse of energy); Oja tractors range was launched by Mahindra in a lightweight series. This product range was developed with the vision to cater to the market of India, North America, Japan, ASEAN, Brazil, Australia, South Africa, Europe, and the SAARC region. This product range is equipped with different packs of productivity, Intelligence, and automation. OJA is living up to its promise of shaping the future of farming. The series’ innovative features and global impact demonstrate that the future of farming is indeed becoming a reality.

For Mahindra- this is not the end; this is another beginning. The legacy is so strong that it resides in people’s hearts not only in terms of tractors but also in terms of its rise philosophy.

Well Done, Mahindra!!