Harsh K. Rai appointed as CEO of Mahindra Group’s farm division & Gromax

Harsh K. Rai has been appointed as the CEO of Mahindra Group’s Farm Division and Gromax, marking an important leadership development in the company’s agriculture and farm mechanisation business. He shared this update through a recent LinkedIn announcement, expressing enthusiasm about taking on this responsibility and reconnecting closely with India’s farming ecosystem.

In his message, Rai described the transition as a meaningful return to his roots. During his initial weeks in the new role, he interacted with Mahindra’s teams, partners, and farmers across multiple locations. These early engagements helped him understand the organisation’s deep connection with agriculture, its long-standing trust among farmers, and its continued focus on innovation and growth in farm mechanisation.

Early Experiences at Mahindra

Rai highlighted the strong passion and commitment of Mahindra’s people, along with the collaborative approach shared by partners across the ecosystem. He also acknowledged the warmth and openness shown by farmers during his field interactions, which he considers central to Mahindra’s agricultural mission.

According to his observations, Mahindra’s strength lies in combining trusted relationships with forward-looking innovation. This balance has enabled the company to maintain a meaningful presence in the agricultural sector while continuously working toward improved solutions for farmers and rural communities. His reflections suggest a leadership approach focused not only on operational performance but also on strengthening connections throughout the agricultural value chain.

Professional Background and Leadership Journey

Harsh K. Rai brings over 30 years of leadership experience across diverse sectors including FMCG, lighting, cement, textiles, and beverages. His expertise spans general management, sales, marketing, and strategic growth, developed through leadership roles in both Indian and international markets.

Before joining Mahindra Group, he served as CEO - Overseas Spinning Business at Aditya Birla Group in Jakarta. Earlier, he held the role of Senior Executive President at UltraTech Cement and spent several years at PepsiCo, where he served in senior leadership positions including Vice President – Sales & Commercial (India Food & Beverage). He was also CEO & Managing Director of NourishCo Beverages, a joint venture between Tata and PepsiCo. Rai began his professional journey at Wipro Consumer Care and Lighting, building foundational experience in sales, product management, and regional leadership.

Tractor Gyan congratulates Mr. Harsh K. Rai

The entire Tractor Gyan team extends heartfelt congratulations to Harsh K. Rai on his appointment as CEO of Mahindra Group’s Farm Division and Gromax. With his extensive leadership experience and strategic vision, the industry looks forward to new advancements in farm mechanisation and stronger value creation for India’s farming community under his leadership.