Sonalika Tractors: Spearheading India’s growth story in the world tractor market

06 Nov, 2023

India is currently the world’s biggest tractor market where over 40% of tractors sold in the world are consumed. Leading India’s growth story in the world tractor market, Sonalika tractors is currently the top tractor exports brand from India and holds 28.2% market share (TMA FY’23). This has further increased to 36% in H1 FY’24 which means every 3rd tractor being exported from India belongs to Sonalika. Globally, it is currently the 5th largest tractor manufacturer and firmly holds No.3 position in Indian market as well.

Being the best tractor manufacturer in India, Sonalika focuses on designing robust quality products for farmer growth and works diligently based on the invaluable customer feedback. The company manufactures the best tractor range in 20-120 HP at its World’s No.1 tractor manufacturing plant in Hoshiarpur which designs almost everything in-house to ensure robust quality product roll out. The brand is committed to farmer satisfaction as it offers heavy duty assurance of 5 years tractor warranty, reflecting on its rock solid support towards the upliftment of the farmer community.    

Driven by its farmer centric approach, the company understands the farmer needs in their regional soil and rolls out 1,000+ tractors in 20-120 HP range and 70+ implements. The company keeps on developing innovative farm solutions by rolling out best tractor in India, which include:

• Sonalika Tiger and Sonalika Sikander DLX: These premium tractors are equipped with cutting-edge technologies such as the HDM+ Engine, 5G hydraulics and 12F+12R Shuttle tech Multi-Speed transmission. Where Tiger Series is ‘Designed in Europe’ for Indian farmer’s prosperity, Sikander DLX series is equipped with ‘10 deluxe features’ that ensure a progressive future for farmers.

• Sonalika CRDs technology: The advanced CRDS technology by Sonalika complies with Trem Stage IV emission norms, and is available under Tiger series in 55-75 HP range. These tractors offer 3 unique modes – ‘Power mode, Eco mode and Normal mode’ to maximise fuel efficiency and power needs for farmers, making them perfect for sustainable farming.  

• State-specific tractors: Driven by the analysis of the soil pattern of states and crop specific requirements, Sonalika rolls out Chhatrapati (for Maharashtra), Mahabali (for Telangana) and Maharaja (for Rajasthan).

Being committed to farmer satisfaction, Sonalika offers best after sale-service support through 3x2 service promise. In this servicing facility, the company sends its technician within 3 hours of a complaint and the issue gets fully resolved within 2 days. Presently, Sonalika has a huge network of 950 dealers, 15,000 retail points and superior service network as well as skilled technicians so that farmers can always get their equipment fixed quickly. Sonalika- best tractor manufacturer in India- has won the hearts of more than 15 lakh farmers in over 150 countries. The company is passionate about harnessing new technologies and continues to customize its tractors to deliver farm prosperity globally.

Global Partners Summit (GPS) 200

In order to further accelerate its growth in the world tractor market, ITL, the parent bran of Sonalika, organised its prestigious ‘Global Partners Summit’ GPS 200 in Gurugram, India on October 14, 2023. The company especially invited over 200 channel partners from over 150 countries to participate 1st of its kind Global Conference in India. The company also launched 5 new tractor series during the event which are designed for the world markets.

A day before the event, the company also took all 200+ channel partners by charter flights from Delhi to Sonalika's World's No.1 plant in Hoshiarpur, Punjab and get familiarize with the advanced production facility that rolls out tractors in 16-125 HP for export market. The channel partners also witnessed a new state-of-the-art facility of Sonalika which is being built with Rs 850 crore investment.

Conclusion

Sonalika tractors are built to last, and their after-sales support and service makes them even more reliable. Its tractors are heavy duty and support farmers in doing complex farming activities more easily. The brand has many options available in 20-120 HP which helps farmers in choosing the best possible tractor as per their farm needs. It is a top tractor brand in India and has made farmer’s lives easy by showing the tractor prices on its official website. Keeping its innovation spirit high, Sonalika Tractors is fully committed towards farmer’s prosperity.