Retail tractor sales in January 2026: Sold 1,12,737 tractors, Rise 22.57%

The Indian tractor industry started 2026 on a strong note, reflecting healthy demand across key agricultural states. In January 2026, total retail tractor sales are 1,12,737 units, compared to 91,979 units in January 2025, registering a solid year-on-year growth of 22.57%. This positive momentum was supported by improved rural sentiment, better farm cash flow, and steady replacement demand. Let’s break down the January 2026, YTD (April 2025 - January 2026) and Statewise performance in detail across brands and states.

Retail Tractor Sales in January 2026

Among manufacturers, Mahindra continued to lead the market in January 2026 with retail sales of 25,987 units, up from 22,070 units in January 2025. This translates into a growth of around 17.75%, although its market share marginally declined from 23.99% to 23.05%, indicating faster growth from competitors.

Swaraj retained the second position, selling 21,910 units in January 2026 compared to 17,338 units last year. This reflects a strong YoY growth of about 26.37%, with market share improving from 18.85% to 19.43%, showing consistent demand traction.

Sonalika recorded sales of 15,373 units, up from 12,296 units in January 2025. This marks a growth of roughly 25.02%, along with a slight improvement in market share from 13.37% to 13.64%.

Massey Ferguson also delivered a healthy performance, with sales rising from 10,842 units to 13,458 units, registering a YoY growth of nearly 24.13%. Its market share edged up from 11.79% to 11.94%.

In contrast, Escorts Kubota sold 12,609 units in January 2026 compared to 11,021 units in January 2025, achieving volume growth of about 14.41%. However, its market share declined from 11.98% to 11.18%, indicating relatively slower growth compared to the industry.

Together, the top 5 brands accounted for approximately 89,337 units, which is nearly 79.24% of total January 2026 retail tractor sales, clearly highlighting market concentration among leading players.

Retail Tractor Sales YTD (April 2025 to January 2026)

Mahindra remained the market leader with 2,08,742 units, up from 1,74,935 units in the previous year. This represents a YoY growth of about 19.33%, with market share improving from 23.84% to 24.17%.

Swaraj recorded 1,63,993 units, compared to 1,38,438 units last year, registering a growth of nearly 18.46%. Its market share also increased slightly from 18.87% to 18.99%, maintaining its strong second position.

Sonalika sold 1,12,203 units, up from 97,545 units, showing a YoY growth of around 15.03%. However, its market share declined from 13.29% to 12.99%.

Escorts Kubota achieved sales of 1,01,483 units, compared to 88,178 units last year, registering growth of approximately 15.09%. Despite higher volumes, its market share slipped from 12.02% to 11.75%.

Massey Ferguson reported 1,00,923 units, up from 85,619 units, marking a YoY growth of about 17.87%, while maintaining a stable market share of around 11.69%.
Collectively, the top 5 brands contributed around 6,87,344 units, accounting for nearly 79.59% of total YTD retail tractor sales, reinforcing their dominance in the Indian tractor market.

Rank	Manufacturer	Apr'25-Jan'26	Apr'24-Jan'25	Market Share Apr'25-Jan'26	Market Share Apr'24-Jan'25	Market Share Change YTD Jan'26 vs Jan'25
1	Mahindra	2,08,742	1,74,935	24.17%	23.84%	0.33%
2	Swaraj	1,63,993	1,38,438	18.99%	18.87%	0.12%
3	Sonalika	1,12,203	97,545	12.99%	13.29%	-0.30%
4	Escorts Kubota	1,01,483	88,178	11.75%	12.02%	-0.27%
5	Massey Ferguson	1,00,923	85,619	11.69%	11.67%	0.02%
6	John Deere	65,828	55,868	7.62%	7.61%	0.01%
7	Eicher	54,981	48,556	6.37%	6.62%	-0.25%
8	New Holland	38,421	29,613	4.45%	4.04%	0.41%
9	VST	3,668	2,400	0.42%	0.33%	0.10%
10	Gromax (Trakstar)	3,537	2,698	0.41%	0.37%	0.04%
	Others	9,831	9,884	1.14%	1.35%	-0.21%
	Total	8,63,610	7,33,734	Industry Growth = 17.7%		Tractor Gyan

State-Wise: Retail Tractor Sales YTD (April 2025 to January 2026)

From a geographical perspective, tractor demand remained concentrated in a few key states. Maharashtra emerged as the largest contributor with 1,32,926 units, accounting for 15.39% of total YTD sales.

Uttar Pradesh secured the second position with 1,17,571 tractors sold, contributing 13.61% to overall retail tractor sales in the same period.

Rajasthan followed closely, registering 1,07,014 units, and contributed 12.39% to the total YTD tractor sales.

Madhya Pradesh reported retail sales of 1,00,069 tractors, accounting for 11.59% of the overall market share.

Gujarat completed the top five list with 85,441 units sold, contributing 9.89% to total retail tractor sales from April 2025 to January 2026.

Together, these top 5 states contributed 5,43,021 units, which is approximately 62.88% of total YTD retail tractor sales, underlining the strong concentration of demand in core agricultural regions.

Conclusion

Overall, January 2026 and YTD FY26 showcased a strong and broad-based recovery in India’s tractor market. While most leading brands posted healthy volume growth, market share movements indicate intensifying competition. On the regional front, demand remained heavily skewed toward a handful of large agrarian states, with the top five states contributing nearly two-thirds of total YTD sales. If current trends continue, the tractor industry is well-positioned for sustained growth in the remaining months of FY26, driven by stable rural demand and favourable agricultural conditions.

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