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DEUTZ announces cooperation with India’s Agricultural Giant TAFE

DEUTZ announces cooperation with India’s Agricultural Giant TAFE

    DEUTZ announces cooperation with India’s Agricultural Giant TAFE

02 Jul, 2024

Cologne, July 1, 2024 – DEUTZ is adding another cornerstone to its Dual+ strategy, which includes both the further development of alternative drive systems and the expansion of the internal combustion engine business. The cooperation with the Indian agricultural group TAFE Motors and Tractors Limited announced today allows DEUTZ to expand its business in India, tapping into one of the fastest growing markets worldwide. TAFE Motors is the subsidiary of TAFE, the third largest tractor manufacturer in the world. In 2023, the Indian economy grew by around 6 to 7 percent and it is expected that India’s gross domestic product (GDP) will quadruple by 2050. The agricultural and construction sector will play a major role in achieving this strong growth.

As the beginning of a long-term cooperation, TAFE Motors will manufacture up to 30,000 DEUTZ-engines in 2.2 Liter (50-75 hp) and 2.9 Liter (75-100 hp) under license. The aim is to augment and complement the wide range of engines made by the Group across emission standards. TAFE Motors will produce engines to suit growing demands of the Indian market as well as for DEUTZ’s requirements. The engines will be produced in TAFE Motors’ modern manufacturing facility at Alwar, Rajasthan in India.

DEUTZ will use the Indian manufacturing base to market its engines in neighboring markets (esp. APAC), benefitting from advantages in production and logistics.

“The strategic cooperation with TAFE Motors secures DEUTZ access to growing markets with strong potential and long-term prospects,” explains DEUTZ CEO, Dr. Sebastian C. Schulte. “It also enables us to continue producing at competitive costs in the future and makes us less dependent on the existing supplier landscape, which is becoming increasingly challenging due to the technological shift and geopolitics”.

The cooperation gives DEUTZ the opportunity to expand its supplier base to ensure a more efficient and more resilient production. It will also reduce its dependence on supply chains in geopolitically tense regions - without sacrificing the corresponding cost benefits. This particularly benefits DEUTZ's German production sites.

Speaking on behalf of TAFE Motors, Sandeep Sinha, CEO of TAFE Motors said, “This strategic cooperation between TAFE Motors and DEUTZ will be mutually beneficial, as it will offer access to shared resources and technologies to produce engines that complement TAFE Motors’ and the Group’s existing range to meet the demand for both domestic and international markets. This cooperation will also offer DEUTZ access to high-quality engines at best cost for new applications in Indian and relevant overseas markets”.

Both parties are exploring opportunities to expand the cooperation to green drives.

https://images.tractorgyan.com/uploads/113639/66826b5683c08-vst-tillers-and-tractors-sales-report-in-june-2024.jpg जून 2024 की वीएसटी टिलर्स ट्रैक्टर्स सेल्स में दर्ज हुई गिरावट, बेचे कुल 3710 पावर टिलर और ट्रैक्टर
वीएसटी टिलर्स ट्रैक्टर्स ने जून 2024 में 3128 पावर टिलर और 582 ट्रैक्टर बेचे, जिससे कुल बिक्री 3710 यूनिट्स रही। यह जून 2023 की तुलना में गिरावट है, ज...
https://images.tractorgyan.com/uploads/113680/6683b49be418c-retail-tractor-sales-in-june-2024.jpg Retail Tractor Sales Register 26.36% Decline in June 2024, Sold 70,434 Tractors
India's retail tractor sales in June 2024 dropped by 26.36% to 70,434 units from 95,652 units in June 2023. Leading brands like Mahindra & Mahindra, S...
https://images.tractorgyan.com/uploads/113681/6683b50c0bace-retail-tractor-sales-report-for-june-2024.jpg जून 2024 में भारतीय रिटेल ट्रैक्टर सेल्स में 26.36% की गिरावट, बिचे 70,434 ट्रैक्टर!
जून 2024 में भारत के रिटेल ट्रैक्टर बाजार में 70,434 यूनिट्स की बिक्री हुई, जो जून 2023 की 95,652 यूनिट्स से 26.36% की गिरावट है। महिंद्रा एंड महिंद्र...

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