The Indian retail tractor sector saw ups and downs in FY 2024-25, with sales of big brands reflecting different trends. Let's look at state-wise, year-over-year tractor retail sales data, and retail tractor sales data for March 2025.
FY 2024-25 vs. FY 2023-24: Retail Tractor Sales Performance Across Leading Brands
This year, retail sales between April 2024 and March 2025 revealed little disappointment. In contrast to FY 2023-24, Indian tractor companies faced a decline in FY 2024-25. The total retail tractor sales dropped by 1.32% over the previous year.
Mahindra stayed at the top of the list with sales of 2,08,085 tractors in FY 2024-25, with an increase of 0.70% in market share. Swaraj finished second with a growth of 0.89%, selling 1,65,539 units. Sonalika ranked third with 1,15,193 tractors sold, representing a rise of 0.28% in market share from FY 2024-23.
Massey Ferguson's retail tractor sales decreased by 8.15% over the previous year, keeping it in fourth place with 99,286 units sold in fiscal year 2024-25. Rising in the top five, Escorts Kubota sold 87,624 tractors in FY 2024-25.
Overall, selling a total of 66,752 units, John Deere scored the 6th position and had a 0.51% growth in market share from FY 2023–24. Keeping its 7th position with a 0.18% decrease in market share, Eicher recorded 57,213 units of retail tractor sales.
New Holland then followed with 35,283 units, showing a 0.02% decrease in market share. Selling 15,026 tractors, Kubota saw a downfall of 0.28% in the market share. With 3,557 retail tractor sales, Captain kept 10th place for FY 2024–25, showcasing a 0.78% decline in the market share.
| S. No. |
Manufacturer |
Total FY 2024-25 |
Total FY 2023-24 |
MS FY 2024-25 |
MS FY 2023-24 |
MS Change
FY'24 vs FY'25 |
| 1 |
Mahindra |
2,08,085 |
2,04,692 |
23.92% |
23.22% |
0.70% |
| 2 |
Swaraj |
1,65,539 |
1,59,878 |
19.03% |
18.14% |
0.89% |
| 3 |
Sonalika |
1,15,193 |
1,14,226 |
13.24% |
12.96% |
0.28% |
| 4 |
Massey Ferguson |
99,286 |
1,08,103 |
11.41% |
12.26% |
-0.85% |
| 5 |
Escorts Kubota |
87,624 |
89,834 |
10.07% |
10.19% |
-0.12% |
| 6 |
John Deere |
66,752 |
63,179 |
7.67% |
7.17% |
0.51% |
| 7 |
Eicher |
57,213 |
59,532 |
6.58% |
6.75% |
-0.18% |
| 8 |
New Holland |
35,283 |
35,899 |
4.06% |
4.07% |
-0.02% |
| 9 |
Kubota |
15,026 |
17,686 |
1.73% |
2.01% |
-0.28% |
| 10 |
Captain |
3,557 |
5,038 |
0.41% |
0.57% |
-0.16% |
| |
Others |
16,316 |
23,424 |
1.88% |
2.66% |
-0.78% |
| |
Total |
8,69,874 |
8,81,491 |
100.00% |
100.00% |
TRACTOR GYAN |
Sales of Retail Tractors in March 2025
The overall retail tractor sales in India declined 6.79% in March 2025 as compared to the sales of 77,053 tractors in March 2024. Compared to 17,938 units in March 2024, Mahindra sold 17,573 units, marking a 1.19% growth in the market share.
Swaraj came second by reporting sales of 14,343 units. Sonalika is in the 3rd position with sales of 9,262 units and a decreased market share by 0.54%. Escorts Kubota acquired the 4th position by selling 1.63% more tractors in March 2025. Massey Ferguson sold 7,059 units, therefore highlighting its 5th position.
Regional Leaders: State-Wise Retail Tractor Sales Performance
Leading the sales table with 1,39,886 tractors sold, Uttar Pradesh helped to contribute 16.08% to the total retail tractor sales in FY ‘25. Madhya Pradesh landed second with 1,15,784 units sold during FY 2024-25.
Rajasthan kept a strong market presence by being closely behind Madhya Pradesh with sales of 1,12,240 tractors. Maharashtra scored fourth with 85,970 tractors sold, with 9.88% contribution. Gujarat landed the fifth position by lagging behind Maharashtra by only 2008 tractors.
Conclusion
Mahindra, Swaraj, and Sonalika are the top 3 performers in the Indian retail tractor industry in FY 2024-25. Government actions and growing agricultural demand would help the FY 2025–26 sector.
Why is Tractor Gyan the Best Tractor Resource?
Tractor Gyan is your source for the latest tractor and farm equipment sales and industry trends. Keep informed about tractor models, pricing, and features!
.webp)
.jpg "Top 13 powerful tractors in india")
.jpg "40 Hp-50 Hp Tractors in India")
