Retail Tractor Sales in September 2025: Sold 63,093 Tractors, Rise 2.67%

Retail Tractor Sales are 63,093 units in September 2025, with 2.67% growth. The growth in September 2025 appears relatively modest, but this is mainly because the Navratri festival and the new GST reform were implemented during the last week of September 2025. As a result, the registration of some tractors is still pending. These pending registrations are expected to reflect in October 2025 sales, which could show a significant jump compared to September 2025.

In this blog, we will discuss September 2025, YTD (Apr to Sep 2025), and state-wise tractor sales performance to get the complete picture of the tractor industry’s growth trend and brand-wise performance.

Retail Tractor Sales in September 2025

In September 2025, the retail tractor market continued its upward trajectory.

• Mahindra Tractors sold 15,508 units, up from 14,765 units in September 2024, showing a 5.03% YoY growth and a 0.55% market share gain.
• Swaraj Tractors achieved 11,556 units, compared to 11,017 units last year, registering a 4.89% growth and 0.39% MS improvement.
• Massey Ferguson clocked 7,943 units, up from 7,286 units in 2024, delivering a 9.02% YoY growth and 0.73% MS rise.
• Sonalika Tractors slipped slightly, with 7,756 units against 8,112 units in 2024, marking a 4.39% decline and a 0.91% MS drop.
• Escorts Kubota sales are 7,052 units, less than the 7,518 units last year.

Overall, the retail tractor industry grew by 2.67% in September 2025, with 63,093 tractors sold compared to 61,451 units in September 2024. Out of this, the top 5 brands — Mahindra, Swaraj, Massey Ferguson, Sonalika, and Escorts Kubota - together contributed more than 78% of total sales.

Retail Tractor Sales YTD (April 2025 to September 2025)

The first half of FY 2025 (April to September) highlights mixed performance among the top five brands:

Rank	Manufacturer	Apr'25-Sep'25 (H1)	Apr'24-Sep'24 (H1)	Market Share Apr'25-Sep'25 (H1)	Market Share Apr'24-Sep'24 (H1)	Market Share Change YTD (H1) Sep'24 vs Sep'25
1	Mahindra	1,04,379	94,283	23.64%	23.52%	0.12%
2	Swaraj	83,263	76,944	18.86%	19.20%	-0.34%
3	Sonalika	58,258	53,642	13.20%	13.38%	-0.19%
4	Massey Ferguson	52,797	45,057	11.96%	11.24%	0.72%
5	Escorts Kubota	51,163	48,871	11.59%	12.19%	-0.60%
6	John Deere	34,402	31,502	7.79%	7.86%	-0.07%
7	Eicher	28,664	26,377	6.49%	6.58%	-0.09%
8	New Holland	19,736	16,090	4.47%	4.01%	0.46%
9	Gromax (Trakstar)	1,730	1,270	0.39%	0.32%	0.07%
10	VST	1,474	1,107	0.33%	0.28%	0.06%
	Others	5,426	5,660	1.23%	1.41%	-0.18%
	Total	4,41,292	4,00,803	Retail Industry Growth= 10.10%		Tractor Gyan

 

• Mahindra Tractors led with 1,04,379 units against 94,283 units in the same period last year, marking a 10.71% growth and maintaining its top position with a 23.65% market share.
• Swaraj Tractors followed with 83,263 units, up from 76,944 units, an 8.21% growth; however, its market share dipped slightly by 0.33%.
• Sonalika Tractors sold 58,258 units compared to 53,642 units last year, reflecting an 8.61% growth, though its market share declined by 0.18% to 13.20%.
• Massey Ferguson clocked 52,797 units, up from 45,057 units, showing a strong 17.18% growth, with a 0.72% gain in market share to 11.96%.
• Escorts Kubota registered 51,163 units, compared to 48,871 units in 2024, recording a marginal 4.67% growth, but market share decline by 0.60%.

 

Out of the 4,41,292 tractors sold YTD (Apr’25 to Sep’25), these top 5 brands together contributed 78.46% of the total sales.

Group-Wise Retail Tractor Sales in September 2025 and YTD (Apr'25 to Sep'25)

Here is the List of group-wise retail tractor sales in September 2025

Here is the List of group-wise retail tractor sales YTD (Apr'25 to Sep'25)

State-Wise: Retail Tractor Sales YTD (April 2025 to September 2025)

A closer look at the state-wise tractor sales data reveals strong performance in key agrarian states:

• Uttar Pradesh remained the top state with 63,197 tractors sold, contributing the highest share of 14.32%.
• Rajasthan came second with 53,687 tractors, holding a 12.17% share in overall sales.
• Madhya Pradesh followed closely with 51,353 tractors, making up 11.64% of total sales.
• Maharashtra recorded 49,149 tractors, contributing 11.14% to the market.
• Gujarat secured fifth place with 47,474 tractors, contributing 10.76%.

Together, these five states accounted for nearly 60% of the total tractor sales during the April–September 2025 period, out of 4,41,292 tractors sold in India.

Conclusion

In September 2025, a total of 63,093 tractors were sold, showing a 2.67% growth compared to last year. The top 5 brands - Mahindra, Swaraj, Massey Ferguson, Sonalika, and Kubota - together contributed over 78% of these sales.

Looking at the YTD figures (April–September 2025), the industry sold 4,41,292 tractors, up by 10.1% from the previous year. Here too, the top 5 brands contributed 78.46% of total sales.

On the state side, Uttar Pradesh, Rajasthan, Madhya Pradesh, Maharashtra, and Gujarat remained the biggest markets, together making up almost 60% of all tractor sales in India.

Overall, the tractor industry continues to grow steadily, with strong demand in major states and consistent performance from leading brands.

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