Mumbai, India, March 26, 2024: BKT Tires, an Indian multinational company and a global player in the Off-Highway tire market is pleased to announce its alignment with seven prestigious T20 cricket teams for the upcoming season of the highly anticipated T20 Cricket league. Alongside its inaugural collaboration with Lucknow Super Giants, BKT reinforces its enduring backing for Mumbai Indians, Kolkata Knight Riders, Punjab Kings, and Rajasthan Royals, marking the fifth consecutive year of support. Furthermore, BKT proudly continues its third consecutive year of partnership with Sunrisers Hyderabad and Gujarat Titans, further cementing its brand presence in the 17th season of India’s premier T20 cricket league.

With a rich history of championing sportsmanship and excellence, BKT Tires reinforces its commitment to cricket enthusiasts worldwide by joining forces with these renowned teams. Each collaboration represents a shared dedication to fostering a culture of passion, resilience, and camaraderie within the cricketing community.

Rajiv Poddar, Joint Managing Director of BKT Tires, expressed his excitement, stating, "We are delighted to extend our support to seven illustrious T20 teams, including our inaugural collaboration with Lucknow Super Giants. These partnerships embody our commitment to celebrating the spirit of cricket and connecting with fans on a global scale."

Jake Lush McCrum, Chief Executive Officer, Rajasthan Royals said, “We are pleased to continue our long-standing association with BKT Tires. Our shared  commitment to excellence, innovation, and community align seamlessly, enabling us to deliver mutual value and unforgettable experiences. We are proud  to continue providing a platform to BKT Tires to amplify its brand while championing our collective ethos on the global stage."

Punjab Kings CEO Satish Menon said, "It's a privilege to be part of BKT's portfolio of global sports partnerships. When your association sustains itself over a 5-year period, it showcases a value alignment. We remain committed to contributing to BKT's growth as a global brand and leader from India"

Venky Mysore, CEO, Knight Riders Group, said, “At Kolkata Knight Riders, we cherish the value of long-term partnerships and are immensely proud to continue  with BKT, now marking our fifth consecutive season together for T20 cricket.

BKT's unwavering support reflects their shared commitment to the growth of  sports in India, we look forward to having another great season together.”

Colonel Arvinder Singh, COO - Gujarat Titans said, "It is indeed heartening to see  our brand partners continue to give us their vote of confidence and we welcome BKT on board for the third consecutive season. A brand that understands the  importance of sports brings value that goes beyond just a simple partnership. We  look forward to a scintillating season of cricket that will entertain and inspire  millions of fans!”

Mr. K Shanmugam, CEO, Sunrisers Hyderabad, said, “We are proud to announce  our enduring partnership with BKT for the third consecutive year in the  exhilarating world of this amazing T20 cricket league. Together, we stride  forward with unwavering determination, fueled by a shared commitment to  excellence."

"BKT is one of the most trusted brands in India and we’re excited to partner with them. They have a strong presence in the Hindi heartland and our association further cements our vision of building a strong fan base in the region"- LSG CEO, Mr.Vinod Bisht

Mumbai Indians spokesperson said, "Joining forces with BKT Tires is a journey  towards excellence fueled by innovation and performance. Together, we'll pave  the way for success, ensuring that every game is met with confidence and  precision.”

Through strategic alliances with Punjab Kings, Rajasthan Royals, Sunrisers Hyderabad, Gujarat  Titans, Kolkata Knight Riders, and Mumbai Indians, BKT aims to amplify its brand presence  while delivering unparalleled experiences to cricket enthusiasts worldwide. These  collaborations underscore BKT's dedication to engaging with diverse communities and  fostering lasting connections through the power of sports.

BKT’s partnership with T20 Cricket League teams comes as no surprise. Supporting cricket globally, BKT has also been the ‘Official Off-Highway Tire Partner’ for the KFC Big Bash League  (The Australian Cricket League). With its collaboration with the seven teams in the T20 Cricket  League, BKT gains immense brand visibility, providing a wonderful platform to interact with  consumers and improve engagement levels, in addition to increased brand recognition and sales.

Partnerships like T20 are a key pillar of BKT’s marketing strategy. Globally, BKT has always been collaborating with Monster Jam USA, La Liga Spanish Football League, Italian Serie B Football Championship, LIGUE de Football Professionnel France, Rugby World Cup France, United Rugby Championship, and Euroleague Basketball within 2023. BKT supports the unity driven by sports by bringing people together to enjoy the events and generating healthy competition and other virtues embodied by these sporting events.

All sports events are selected based on a precise strategy aiming at greater user proximity and increased brand awareness, assisted by RISE Worldwide, the exclusive sports consulting agency for BKT in India.

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About BKT

Balkrishna Industries Ltd. (BKT) is an Indian multinational group and global player in the Off-Highway tire market. The BKT group manufactures an extensive and modern range of Off-Highway tires specifically for vehicles operating in agricultural, industrial, earthmoving, mining, port, ATV, and gardening industries. BKT's innovative solutions are designed to meet the most demanding ranges of use and entail over 3,200 different products sold in more than 160 countries worldwide.