Swaraj Unveils Limited-Edition Tractors to Celebrate 50 Years of Excellence

23 Apr, 2024

Swaraj Tractors, one of the significant players in the tractor market has recently completed its 50 years in the industry. To make this occasion memorable, Swaraj Tractors have celebrated this golden jubilee in style by introducing their limited edition tractors.

Limited edition tractors feature Class and style 

Two of the most fascinating features of the tractor are the Golden decal and signature of MS Dhoni, who is the esteemed customer and brand ambassador of Swaraj tractors. These newly launched limited edition tractors of Swaraj embody sophistication and Swaraj's appreciation for its loyal customers.

Moreover, these limited edition tractors were launched at the grand celebration held by Swaraj for completing 50 years at their first manufacturing plant in Mohali. Swaraj 855 FE and Swaraj 744 FE Limited Edition variants were showcased during the event. furthermore, there will be five models available in this limited edition tractor range, which will be available across the country for only 2 months these tractors models are Swaraj 843 XM, Swaraj 742 XT, Swaraj 744 FE, Swaraj 744 XT, and Swaraj 855 FE. Swaraj has introduced these tractors as a token of gratitude to all the Swaraj stakeholders who have contributed significantly to the brand's success in those long years.

Swaraj Golden Jubilee Celebration steeped in Indian tradition

The grand celebration from Swaraj tractors showcased a traditional touch, building a nostalgic and celebratory atmosphere. The celebration also witnessed the culmination of the “Josh ka Swaran Utsav” campaign, which reconnected Swaraj with around 50,000 loyal customers of swaraj across india.

Furthermore, the event was marked with traditional sand art, crafted from different soils from different regions of the country. This showcased the deep routes of swaraj in Indian traditions in the diverse Indian landscape. Moreover, they also made a heartfelt testimonial video showcasing their long journey in the country that resonated with the emotions of stakeholders at the event.

A coffee table book enriched with legacy

The celebration also marked a unique gesture from Swaraj, it was not just a coffee table book. It was a beautiful narration of their rich history in india accompanied by its journey, and a neverending relationship with their stakeholders, which will remain forever.

A Skilling 5000 programme initiated by Swaraj

Swaraj has also put forth their social responsibility by introducing a CSR program - the Skilling 5000 program, which aligns with the Mahindra group “Together we rise” and FES's purpose to “transforming lives of farmers”. This initiative particularly aims at empowering women and specially-abled individuals with vocational skill training in agriculture and related fields.

Swaraj’s golden jubilee celebration was not only limited to the company but also included an entire agriculture sector. The celebration further witnessed a traditional touch showcasing an innovative approach, customer-focused initiatives, and social responsibility.