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Retail Tractor sales register 12.43% decline in July 2024, sold 79,378 Tractors

Retail Tractor sales register 12.43% decline in July 2024, sold 79,378 Tractors

    Retail Tractor sales register 12.43% decline in July 2024, sold 79,378 Tractors

03 Aug, 2024

For July 2024, the Indian tractor sector registered a YoY drop of 12.43%. The top three performers are Mahindra, Swaraj, and Sonalika. Scroll down to learn more about the July 2024 retail tractor sale. 

July 2024 Retail Tractor Sales in India 

Let’s learn which tractor brand sold how many tractors in retail markets of India in July 2024. Let’s review the retail tractor sales of July 2024 in detail. We will review the sales from the lowest to highest selling brand. 

Retail Tractor Sale of Other Tractor Brands in July 2024 

The other tractor brands in India sold 1,300 units in the retail tractor markets during July 2024 and seized a 1.64% market share. In July 2023, all these brands seized 4.39% of the total retail market with recorded sales of 3,982 units. 

Retail Tractor Sale for Kubota Agricultural Machinery India PVT LTD in July 2024 

The retail tractor sale of Kubota in July 2024 remained at 1,461 units whereas its market share stood at 1.84%. This performance is low as compared to July 2023 as the brand sold 1,876 units and captured a market share of 2.07% in the said period. 

Retail Tractor Sale of CNH Industrial( India) PVT LTD in July 2024 

New Holland's July 2024 retail tractor sales remained at 2,998 tractors against the 3,188 units sold in July 2023. This significances a slight YoY drop. Speaking of the market share, New Holland captured 3.78% of the total retail market in July 2024 whereas its market share was 3.52% in July 2023. 

Retail Sales Report for Eicher Tractors in July 2024

The July 2024 retail tractor sale of Eicher Tractors remained at 5,420 units and it captured 6.83% of the total retail market in India.  The brand performed better in July 2023 as the recorded retail tractor sale in July 2023 was 6,795 units and the market share was 7.50%. 

Retail Tractor Sale of John Deere India PVT LTD in July 2024

John Deere retail tractor sales for July 2024 remained at 6,215 units and its market share is 7.83%. For July 2023, the retail tractor sale was 5,502 units and the captured market share was 6.07%. This significance is a YoY growth of John Deere in retail tractor markets. 

Retail Tractor Sale of TAFE (Massey Ferguson Limited) in July 2024 

With a total retail tractor sale of 7,884 units,  Massey Ferguson claimed a 9.93% share of the retail tractor market in July 2024. For July 2023, the market share of the brand was 13.70% with a total retail tractor sale of 12,420 units. Hence, it’s obvious that the brand performed well in July 2023. 

retail tractor sales in july 2024

Retail Tractor Sale of Escorts Kubota Limited (Farmtrac and Powertrac) in July 2024 

For July 2024, the retail tractor sale of  Escorts Kubota Limited (Farmtrac and Powertracwas 8,274 units while its market share was 10.42%. Compared to this, July 2023 remained a little bright for Eicher Kubota as the recorded retail tractor sale was 8,534 units and the market share was 9.41%. 

Retail Tractor Sale of International Tractors Limited (Sonalika Tractors) in July 2024 

Sonalika became the third highest tractor-selling brand in July 2024 with a total retail tractor sale of 11,141 units and seizing 14.04% of the total retail market.  

Sonalika’s July 2023  retail tractor sale was 11,063 units which helped the brand to seize 12.20% of the total retail market.

Retail Tractor Sale of Mahindra & Mahindra under Swaraj Division in July 2024 

Swaraj sold 16,263 tractors in the retail market during July 2024 and pastured 20.49% of the market share. For July 2023, the total retail sale was 16380 units and its market share was 18.07%, showing a drop in YoY sales. 

Retail Tractor Sale of Mahindra & Mahindra in July 2024 

Mahindra & Mahindra top the list by selling 18,422 units in July 2024. It captured 23.21% of the total retail market. As the retail tractor sale of Mahindra & Mahindra in July 2023 was 20,914 units and its market share was 23.07%, it performed better in 2023.

The Total Retail Tractor Sale in July 2024 

For July 2024, the total retail tractor sale in India remained at 79,378 units against the 90,654 units sold in July 2023, registering a 12.43% YoY drop. 

Tractor Industry Sales Figures Jan-July 2024

Sr No. Manufacturer     Month Wise   TOTAL
    JAN FEB MAR APR MAY JUN JULY  
1 Mahindra  20,493 17,488 17,937 12,656 15,928 16,332 18,422 119,256
2 Swaraj  16,465 14,109 14,476 11,032 13,095 13,280 16,263 98,720
3 Sonalika 11,518 9,858 10,356 7,424 9,226 9,243 11,141 68,766
4 Massey Ferguson 11,004 8,315 9,065 5,626 8,517 8,646 7,884 59,057
5 Escorts Kubota 8,187 7,458 7,565 5,871 7,657 7,536 8,274 52,548
6 John Deere 5,668 5,842 5,598 4,713 5,130 5,500 6,215 38,666
7 Eicher 6,234 5,370 5,274 3,882 4,463 4,625 5,420 35,268
8 New Holland 3,477 2,980 3,314 2,384 2,846 2,834 2,998 20,833
9 Kubota 1,737 1,737 1,591 1,076 1,157 1,217 1,461 9,976
10 Others 3177 2306 1881 1122 1168 1221 1,300 12,175
  Total 87,960 75,463 77,057 55,786 69,187 70,434 79,378 5,15,265

https://images.tractorgyan.com/uploads/114185/66acb29484418-harvester-retail-sales-report-in-july-2024.jpg जुलाई 2024 में हार्वेस्टर रिटेल बिक्री: जानिए ब्रांड प्रदर्शन और मासिक वृद्धि के बारे में
जुलाई 2024 में भारत में कुल 590 हार्वेस्टर बेचे गए, जिसमें करतार ने 102 यूनिट्स के साथ शीर्ष स्थान पर कब्जा किया। विशाल, मंकू और जॉन डियर ने भी अच्छा ...
https://images.tractorgyan.com/uploads/114214/66add9b2cefe5-sonalika-tractor-sales-in-april-to-july-2024.jpg Sonalika Achieves 50,000 Tractor sales in just 4 Months, April-July 2024
Sonalika Tractors achieves a remarkable milestone by selling 50,000 tractors in just 4 months, showcasing strong market growth and commitment to quali...
https://images.tractorgyan.com/uploads/114215/66ade3c3ea87e-sonalika-tractor-sales-during-april-to-july-2024.jpg सोनालीका ने 4 महीनों में पार किया 50,000 ट्रैक्टर्स की बिक्री का आँकड़ा, अप्रैल-जुलाई 2024
सोनालीका ने अप्रैल-जुलाई 2024 में 50,000 से अधिक ट्रैक्टर बेचकर एक बेहतरीन उपलब्धि हासिल की है। अन्य ब्रांडों को पीछे छोड़ते हुए इस कंपनी ने एक उल्लेख...

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