TAFE launches Massey Service Utsava nationwide service campaign to reach 10 Lakh customers 2021

October 2021: Indian tractor major and world’s third-largest tractor manufacturer, TAFE - Tractors and Farm Equipment Limited, launched a mega nationwide tractor service campaign “Massey Service Utsav” to ensure a hassle-free cultivation season for the farmers. The main objective of the Massey Service Utsav is to benefit farmers by reducing the cost of maintenance andproviding them with best-in-class service offered at 1500+ authorized workshops under the guidance of 3000+ highly skilled and well-trained mechanics across the country. Maintenance services ensure 25 to 44 points check-up of each tractor to deliver high performance during the season.

Massey Service Utsav is customized for each tractor owner with attractive offers and lucrative discounts. Gifts and offers on oil services, discounts of 15% on jobs more than Rs. 4000 bill value, additional care to get the powervators, genuine parts and oil on AgriStar products, 3-5% discount on parts, 10% discount on oil and upto 50% off on labour charges are some of the key offerings under MSU. 

With MSU, TAFE (Massey ferguson tractor & Eicher tractor) aims to connect with customers to prepare their tractor for the season, offer special service to customers who’ve not been able to visit authorized workshop in last 12 months and attend to customers who need major overhaul and repairs.

October - November is the peak for farmers across India with the harvest of Kharif crops and sowing of Rabi crops. This creates a very high demand for tractors among farmers. With initiatives like Massey Service Utsav, TAFE aims to help farmers prepare for the key harvest and sowing season for a bountiful harvest and prosperous festive season ahead.

Customers can contact the nearest authorized dealer through telecalls, SMS, social media platforms like Facebook and through WhatsApp. Massey offers Doorstep Servicethrough bikes and vans. GraminSevaShivir’sare being conducted to reach out to customersat remote locations.Additionally, customers can book their services through Massey Ferguson call centre number (1800 4200 200) and Massey Care App. Exchange of old tractors and bookings for new Massey Ferguson tractors are also included in the Massey Service Utsav. With the festive season kicking in, through MSU, TAFE intends to reach out to 10 lakh plus customers across India and celebrate this period of joy and happiness together.

About TAFE:

The world’s third largest tractor manufacturer and second largest in India by volumes with an annual sale of about 180,000 tractors; TAFE is one of the leading exporters of tractors from India with a turnover in excess ofRs.10,000 crores. TAFE manufactures a range of tractors, in both the air-cooled and water-cooled platforms, and markets them under its four iconic brands - Massey Ferguson, TAFE, Eicher, and the recently acquired Serbian tractor and agricultural equipment brand - IndustrijaMašinaiTraktora (IMT). Acclaimed for its quality and dependability, TAFE’s products and services are present in over 100 countries across the world, including developed countries in Europe and the Americas.