Mahindra Finance Appoints Anu Raj as Marketing Head

Ms Anu Raj is appointed as the Head of Marketing and Corporate Communication at Mahindra Finance. She will resume the office on March 3, 2025. Anu has acquired a plethora of experience over 25 years in the fields of advertising, branding, online marketing, and business development. 

Anu will head Mahindra Finance's marketing and corporate communication, boosting brand awareness and client engagement. Her hiring by Mahindra Finance marks a fresh chapter in its attempts to strengthen its brand and improve customer involvement. 

Ms. Anu Raj: The Marketing Expert

Strong leadership defines Anu Raj's career among top firms in both finance and advertising. She was the Chief Marketing Officer of Aditya Birla Health Insurance Company Limited, where she significantly helped to define the market positioning and digital presence of the company before joining Mahindra Finance.

Her career spans senior roles at IndusInd Bank and Deutsche Bank. During her time there, she’s played a key role in creating marketing strategies that help the banks grow and boost brand awareness. She was awarded the "Most Talented Marketing Professional- BFSI" in 2018, which justifies her amazing skill set. 

She really nails it when it comes to strategic communication, customer engagement, and digital transformation. With Anu Raj ji leading Mahindra Finance and bringing plenty of business knowledge and the talent for developing interesting brand stories, their marketing and communication approach is ready to hit new heights.

Mahindra Finance: Empowering India’s Agricultural Sector

Renowned non-banking financial services firm Mahindra Finance caters to semi-urban and rural clients. By funding leading vehicles and tractors, the company helps rural businesses and farmers to increase output. Mahindra Finance has a strong network throughout India (over 4,80,000 villages and 7,500 towns) to assist rural people and companies in the loan application process.