Retail Tractor sales down by 27.72 percent YoY in July 2022 shows FADA Research

06 Aug, 2022

As the new month is up, so is the latest FADA sales report and the data clearly shows how Coronavirus has highly affected the tractor industry, just like the economy of our nation. Unfortunately, the tractor industry saw a major decline in the sales of the tractor during July 2022 as compared to July 2021. As of July 2022, the sales of tractors went down to 59,573, from 82,419 in July 2021.

These figures might look a little disappointing, but these were still more than the sales that the tractor industry saw in June 2022. So, we can see that it is safe to say that Coronavirus may have affected the tractor industry, but it still shows a promising future ahead and will bounce back soon.

Tractor Sales July 2022:

1. Sales report for Mahindra and Mahindra

Mahindra and Mahindra has as always retained its top position in the table but unfortunately this month again it wasn’t able to save neither its sales nor market share from declining. As of July 2022, Mahindra and Mahindra witnessed a sale of only 14,295 tractors, while they were 20,217 in July 2021. This major decline in their sales also led to a decline in their market shares from 24.53% in July 2021 to 24.00% in July 2022.

2. Sales report for Mahindra and Mahindra (Swaraj Division)

Swaraj the tractor brand known by almost every Indian farmer too showed a decline in its sales. But unlike Mahindra and Mahindra’s other divisions despite of decrease in its sales, Swaraj was still able to show an incline in its market shares. As the sales of Swaraj tractors went down from 13,114 in July 2021 to 10,542 in July 2022, while its market shares went up to 17.70% in July 2022, that were just 15.91% in July 2021.

3. Sales report for International Tractor Limited (Sonalika tractor)

During this month, unlike in June Sonalika left Massey Ferguson behind and acquired the third position in the sales table. But just like every other brand Sonalika too wasn’t able to maintain its sales from declining and was able to witness only the sales of 7,406 tractors in July 2022, while grabbing a market share of 17.70%. These numbers were 9,139 tractors and 11.09% in July 2021.

4. Sales report for TAFE Limited (Massey Ferguson tractor)

Just like every other brand TAFE too wasn’t able to save itself from the adverse effect of this decline in sales of the tractor industry. As it showed a decline in tractor sales along with its market shares and even went down by a position in the sales table. In July 2022, TAFE witnessed the sales of only 6,615 tractors while grabbing 11.10% of market shares.

5. Sales report for Escorts Limited

Escorts too just like TAFE saw a decline in both its market shares as well as sales. As its sales went down from 8,819 in July 2021 to 6,306 in July 2022 while market shares went down to 10.50% in July 2022 from 10.70% in July 2021.

6. Sales report for John Deere

John Deere one of the most popular international tractor brands among farmers was luckily able to see an incline in its market shares. As its market shares went up from 7.41% in July 2021 to 7.51% in July 2022. But John Deere too wasn’t able to save its sales from declining as its sales went down from 6,107 in July 2021 to 4,473 in July 2022.

7. Sales report for Eicher Tractors

Unlike June, Eicher tractors wasn’t able to keep up with its sales during this month and witnessed a downfall in both its market shares as well as its sales. In July 2022, its sales stood up at 3,565 while its market shares were at 5.98%. These figures were 5,350 and 6.49% in July 2021.

8. Sales report for CNH Industrial (New Holland)

New Holland tractors, the brand known among the Indian farmers for its latest advanced tractors, unfortunately, saw a decline in both its market shares as well as sales. In July 2022, its sales stood at just 2,035 along with its market shares at 3.42% while they were 2,964 and 3.60% in July 2021.

9. Sales report for Kubota

Kubota, the famous Japanese tractor brand in the Indian market wasn’t able to save either its sales or its market shares during this month. As its sales saw a huge downfall by falling to just 1,382 tractors in July 2022 from 2,001 in July 2021, while its market shares went down to 2.32% in July 2022 from 2.43% in July 2021.

10. Sales report for Captain Tractors

One of the most famous mini tractor brands among Indian farmers that is Captain tractors witnessed good growth in its market shares while witnessing a little downfall in its sales. In July 2022 Captain tractors witnessed a sale of 434 tractors and grabbed a market share of 0.73% which was 515 and 0.62% in July 2021.

11. Sales report for Force Tactors

Force motors were luckily able to save itself from a decline in its market share during this month. Hence, grabbing a market share of 0.68% in July 2022, that was just 0.54% in July 2021. But, it too showed a decline in its sales as its sales went down from 449 in July 2021 to 405 in July 2022.

12. Sales report for V.S.T Shakti

V.S.T Shakti has unfortunately shown a far more decline in its sales and market shares as compared to any other smaller tractor brand in the industry. As its sales dropped from 924 tractors in July 2021 to just 375 tractors in July 2022, while its market shares dropped from 1.12% in July 2021 to 0.63% in July 2022.

13. Sales report for Indo Farm

Indo Farm tractors might be a smaller tractor brand but despite this, it was still able to increase its market shares by 0.09%. As its market shares went up from 0.33% in July 2021 to 0.42% in July 2022. However, it too showed a decline in its sales as its sales went down from 270 in July 2021 to 251 in July 2022.

14. Sales report for Others

Other smaller tractor brands too saw a huge decline in their sales as well as market shares. As their sales declined from 2,492 in July 2021 to 1,489 in July 2022, while their market shares went down from 3.02% in July 2021 to 2.50% in July 2022.

Conclusion

As we can see Coronavirus has adversely affected the sales of the tractor industry, and no tractor brand was able to save itself from the adverse effect of this decline. But, despite this, some tractor brands were still able to maintain and even show growth in their market shares hence showing a positive sign among these disappointing figures.

However, these declining figures can’t prevent us from the promising future that this industry has. Hence, wishing a speedy recovery to the tractor industry along with the economy of our nation.

For more such tractor-related blogs and information, do take a look at our website tractorgyan.com.

Disclaimer

1. The above numbers do not have figures from AP, MP, LD & TS. Even though AP and MP are now on Vahan, due to the unavailability of previous years' figures, we have not taken them in our comparison for July 22.

2. Vehicle retail data has been collected in 02-08-2022 in collaboration with the Ministry of Road Transport and highways government of India and has been gathered from 1,334 out of 1,409 RTOs.