Retail Tractor Sales Register 12.33% Decline in August 2024, Sold 64,648 Tractors

The retail tractor sales in August 2024 reveal the performance of leading tractor manufacturers in India.

TractorGyan closely monitored retail tractor sales in August 2024, offering a crisp overview of the market dynamics and performance trends.

Retail Tractor Sales in India for August 2024

Let's review the retail tractor sales of August 2024 in detail, listing manufacturers from highest to lowest sales, to understand the market dynamics and performance trends of each key player.

Retail Tractor Sales for Mahindra & Mahindra in August 2024

Mahindra & Mahindra again emerged as the top tractor-selling brand in India. In August 2024, they sold 16,183 tractors compared to 17,929 in August 2023. Despite this, their market share increased from 24.31% in August 2023 to 25.03% in August 2024. showing a growth of 0.72%.

Retail Tractor Sales for Swaraj in August 2024

Swaraj sold 12,221 tractors in August 2024, down from 13,413 tractor sales in August 2023.  However, their market share increased from 18.19% in August 2023 to 18.90% in August 2024, showing an increase of 0.72% in market share.

Retail Tractor Sales for Sonalika in August 2024

Sonalika is a well-known tractor brand in India. In August 2024, they sold 8,495 tractors, more than the 8,458 tractors sold in August 2023. Their market share grew from 11.47% in August 2023 to 13.14% in August 2024, marking an increase of 1.67% in market share.

Retail Tractor Sales for Massey Ferguson in August 2024

Massey Ferguson sold 7,119 tractors in August 2024, a fall from 9,564 tractors in August 2023. Their market share decreased from 12.97% in August 2023 to 11.01% in August 2024,  reflecting a decline of 1.96%.

Retail Tractor Sales for Escorts Kubota Limited in August 2024

Escorts Kubota Limited (Farmtrac and Powertrac), a popular tractor brand in India, sold 5,869 tractors in August 2024, compared to 7,433 tractors in August 2023. Their market share declined from 10.08% in August 2023 to 9.08% in August 2024, which is a decrease of 1%.

Retail Tractor Sales for John Deere in August 2024

In August 2024, John Deere retail tractor sales were 5,276 units, up from 4,878 in August 2023. John Deere market share increased from 6.61% in August 2023 to 8.16% in August 2024,  reflecting a rise of 1.55%.

Retail Tractor Sales for Eicher in August 2024

In August 2024, Eicher's retail tractor sales were 4,182 units, down from 4,961 units in August 2023. The market share of Eicher fell from 6.73% in August 2023 to 6.47% in August 2024, reflecting a decrease of 0.26%.

Retail Tractor Sales for New Holland in August 2024

New Holland sold 2,528 tractors in August 2024, up from 2,378 in August 2023. New Holland market share increased from 3.22% in August 2023 to 3.91% in August 2024, reflecting a increase of 0.69%.

Retail Tractor Sales for Kubota in August 2024

In August 2024, Kubota's retail tractor sales fell to 1,222 units from 1,506 units in August 2023. Alongside this, their market share declined from 2.04% in August 2023 to 1.89% in August 2024,  reflecting a decline of 0.15%.

Retail Tractor Sales for Others in August 2024

Others sold 1,553 tractors in August 2024 as compared to 3,225 tractors sold in August 2023. Their market share decreased from 4.37% in August 2023 to 2.40% in August 2024, reflecting a decline of 1.97%.

Total Retail Tractor Sales in August 2024

In August 2024, a total of 64,648 tractors were sold, down from 73,745 tractors sold in August 2023.

Top 10 Tractors Brands in India 2024: YTD August Tractors Sales                                           

FADA Retail Tractor Sales August 2024
Manufacturer	Apr'24 - Aug'24	MS Till Aug'24	Apr'23 - Aug'23	MS Till Aug'23	MS Change YTD Aug'23 vs Aug'24
Mahindra	79,530	23.43%	88,933	23.09%	0.34%
Swaraj	65,901	19.41%	68,014	17.66%	1.75%
Sonalika	45,544	13.42%	48,868	12.69%	0.73%
Massey Ferguson	37,806	11.14%	48,088	12.48%	-1.35%
Escorts Kubota	35,224	10.38%	40,099	10.41%	-0.03%
John Deere	26,804	7.90%	28,262	7.34%	0.56%
Eicher	22,577	6.65%	24,464	6.35%	0.30%
New Holland	13,593	4.00%	16,160	4.20%	-0.19%
Kubota	6,135	1.81%	8,074	2.10%	-0.29%
Others	6,372	1.88%	14,222	3.69%	-1.82%
Total Industry	3,39,486	100.00%	3,85,184	100.00%