Retail tractor sales in February 2026: Sold 87,104 tractors, Rise 36.51%

India’s retail tractor sales in February 2026 stood at 87,104 units, compared to 63,810 units in February 2025, registering a strong 36.51% industry growth. The surge in demand reflects improved rural liquidity, positive crop realisations, and steady replacement demand across key agricultural states. Along with volume growth, shifts in market share among leading tractor brands also indicate competitive movement within the industry. Let’s now discuss the sales performance in detail and understand how the leading brands and states contributed to this growth.

Retail Tractor Sales in February 2026

• In February 2026, Mahindra maintained its clear leadership position by selling 21,459 units, up from 15,517 units in February 2025. The company’s market share increased from 24.32% to 24.64%, reflecting a 0.32% gain, further strengthening its dominance in the retail tractor market.
• Swaraj secured the second position with 16,896 units, compared to 12,750 units last year. However, despite volume growth, its market share declined from 19.98% to 19.40%, reflecting a 0.58% drop, indicating slightly slower expansion compared to the overall industry growth.
• Sonalika recorded 11,564 units in February 2026 versus 8,351 units in February 2025. Its market share improved from 13.09% to 13.28%, marking a 0.19% increase, highlighting competitive gains during the month.
• Escorts Kubota Limited sold 10,338 units, up from 7,646 units. However, its market share slightly declined from 11.98% to 11.87%, a marginal 0.11% drop.
• Massey Ferguson reported 8,892 units, compared to 6,580 units last year. Despite strong volume growth, its market share dipped marginally from 10.31% to 10.21%, showing a 0.10% decline.

Collectively, the top five brands contributed 69,149 units out of 87,104 total units, accounting for 79.39% of total retail tractor sales in February 2026, clearly indicating that the Indian tractor market remains highly concentrated among leading players.

Retail Tractor Sales YTD (April 2025 to February 2026)

During the April 2025 to February 2026 period, total retail tractor sales reached 9,50,714 units, compared to 7,97,747 units in the same period last year, reflecting a robust 19.17% year-on-year industry growth.

• Mahindra & Mahindra led the cumulative sales chart with 2,30,218 units, up from 1,90,445 units. Its market share improved from 23.87% to 24.21%, marking a 0.34% gain, further consolidating its leadership.
• Swaraj recorded 1,80,908 units, compared to 1,51,189 units. Its market share slightly increased from 18.95% to 19.02%, reflecting a modest 0.07% rise.
• Sonalika sold 1,23,790 units, up from 1,05,896 units. However, its market share declined from 13.27% to 13.02%, reflecting a 0.26% decrease.
• Escorts Kubota registered 1,11,830 units compared to 95,821 units, but its market share slipped from 12.01% to 11.76%, marking a 0.25% decline.
• Massey Ferguson reported 1,09,818 units, compared to 92,193 units last year. Its market share remained almost stable, slightly decreasing from 11.56% to 11.55%, a marginal 0.01% decline.

Together, the top five brands contributed 7,56,564 units out of 9,50,714 units, accounting for 79.58% of total YTD retail tractor sales, reinforcing their strong grip over the Indian tractor market.

Rank	Manufacturer	Apr'25-Feb'26	Apr'24-Feb'25	Market Share Apr'25-Feb'26	Market Share Apr'24-Feb'25	Market Share Change YTD Feb'26 vs Feb'25
1	Mahindra	2,30,218	1,90,445	24.21%	23.87%	0.34%
2	Swaraj	1,80,908	1,51,189	19.02%	18.95%	0.07%
3	Sonalika	1,23,790	1,05,896	13.02%	13.27%	-0.26%
4	Escorts Kubota	1,11,830	95,821	11.76%	12.01%	-0.25%
5	Massey Ferguson	1,09,818	92,193	11.55%	11.56%	-0.01%
6	John Deere	72,346	60,833	7.61%	7.63%	-0.02%
7	Eicher	60,534	52,648	6.37%	6.60%	-0.23%
8	New Holland	42,545	32,271	4.47%	4.05%	0.43%
9	Gromax (Trakstar)	4,018	2,987	0.42%	0.37%	0.05%
10	VST	3,942	2,617	0.41%	0.33%	0.09%
	Others	10,765	10,847	1.13%	1.36%	-0.23%
	Total	9,50,714	7,97,747	Industry Growth (YOY) = 19.17%		Tractor Gyan

State-Wise: Retail Tractor Sales YTD (April 2025 to February 2026)

From a regional perspective, tractor sales continue to be heavily concentrated in a few major agricultural states.

• Maharashtra led the country with 1,40,287 units, contributing 14.76% to total sales.
• Uttar Pradesh followed closely with 1,33,278 units, accounting for 14.02% of overall demand.
• Rajasthan recorded 1,18,111 unit sales, contributing 12.42%
• Madhya Pradesh registered 1,10,986 units, representing 11.67% of total retail tractor sales.
• Gujarat secured the fifth position with 91,047 units, contributing 9.58%.

Combined, these top five states contributed 5,93,709 units out of 9,50,714 units, accounting for 62.45% of total retail tractor sales during the YTD period, clearly highlighting regional concentration in tractor demand.

Conclusion

The Indian retail tractor market has shown strong resilience in February 2026 with 36.51% monthly growth and 19.17% year-to-date growth. While most leading brands recorded impressive volume increases, shifts in market share indicate competitive realignments within the industry.

The top five brands continue to dominate with nearly 80% market contribution, while the top five states account for over 62% of total sales. If favourable rural conditions and agricultural sentiment continue, the tractor industry is well-positioned to maintain this growth trajectory in the coming months.

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