Retail Tractor sales down by 20.78% YoY in October 2021 shows Fada Research

FADA data for tractor sales performances are out. This time tractor brand lack behind in selling more.

18 Nov, 2021

Tractor brands seem to grow with gradual steep, the sales figures of October 2021 are a bit surprising for the industry. The tractor sales take no name of increasing more in comparison of October 2020. The tractor brands are working hard in achieving more sales each month, however, the totality of sold tractors in Oct 2021 and Oct 2020 keep a close touch, yet they are not satisfying. The unfavourable conditions and repercussions of market forces have pulled off the tractor brands from shooting high sales. Hence looking up towards the market scenarios, the progress in the tractor industry is in suspicion.
 

Have a look at what tractor brands has computed in total sales for Oct 2021 in comparison to Oct 2022 according to FADA research.

1. Mahindra & Mahindra
The sales for Oct 2021 stands to be 10379 with a market share of 23.45% which is much low than the sales of Oct 2020 that is 12,654 with 22.65%. The comparative decrease is quite dissatisfactory. 

2. Mahindra Swaraj 

The sales for Oct 2021 computes to 6,981 with a market share of 15.77% which is much low than the sales of Oct 2020 that is 9565 with 17.12%. The decrement is assumed to be because of a lack of purchasing power in the market and uncertainty of market forces.
 

3. TAFE Ltd
Big challenges take you to big achievements. Oct 2021 sales figure i.e. 5094  has weighed down the bars of expectation as it is comparatively less than the sales figure of Oct 2020 that is 7142. The tractor brand however seems to be in close touch with the sales figure which keeps the industry hoping for better results nearby. 

4. International Tractors Ltd
The tractor sales figure stands to be 5090 in Oct 2021 and 6512 in Oct 2020. The tractor brand has an 11.50% market capture in Oct 2021 than the 11.65% capture that was computed in Oct 2020. 

5. John Deere India
The sales for Oct 2021 has totalled to 4312 and for Oct 2020 is 4689. The comparative analysis shows up a close decrement in the sales figure which still keeps the brand wondering about how to take over to the sales figures of the year 2020. The market capture in near future is assumed to be more and pacing enough.
 

6. Escorts Limited
Escorts tractors are one of the renowned tractor brands having a better future in the industry ahead. The sales figure for Oct 2021 sums up to 4182 and for Oct 2020 is 5528. The results of the comparison show a low steep in sales with less market capture. 

7. Eicher Tractors
2551 is the calculated sales figure for Oct 2021 which is quite low than the 3609, which is the total sales of Oct 2020. Due to unfavourable market conditions and lack of purchasing interest, the sales are pushing downwards. Hopefully, with the improving conditions ahead the sales will also be seen in good numbers.
 

8. CNH Industrial tractors
The tractor total happens to be 1772 for Oct 2021 and 2283 for Oct 2020. The CNH Industrial tractors have resulted in fewer amount of sales which is a result of unpredictable market scenarios.
 

9. Kubota
The Oct 2021 sales accumulated to 1099 and Oct 2020 sales accumulated to 1036 which is comparatively more and is seen as an amazing performance of having more sales than the previous year. The Kubota tractors have marked an increase in sales figures when no other brand could do it. 

10. VST Tillers Tractors
This tractor brand has been recognised as and pioneer brand in tractor production. But misfortune hits them too as the total sales for Oct 2021 are 410 which is much less than the total sales for Oct 2020 that stands to be 447.
 

Others 

Force tractors and other tractor brands account for an increase in sales figures of Oct 2021 than Oct 2020. The Indo Farm and Captain tractors have however seen a decrease in the sales of Oct 2021 than Oct 2020. The tractors have just seen a gradual low shift in sales which is quite disheartening, however, with the improvement in purchasing cycle of the tractors, the sales are estimated to shoot up. 

Disclaimer:-

1. The above numbers do not have figures from AP, MP, LD & TS as they are not yet on Vahan 4.

2. Vechile Retail Data has been collated as on 05.10.21 in collaboration with Ministry of Road Transport & Highways, Government of India and has been gathered from 1,357 out of 1,570 RTOs.